Billy Graham Evangelistic Association

Overview

The Billy Graham Evangelistic Association (BGEA) is a powerful voice, sharing Christian messages of hope and faith across the digital landscape. Rooted in the legacy of Billy Graham, they bring a message of faith to over 1.5 million followers primarily on YouTube, but also on platforms like Instagram and TikTok. While their global ranking sits in the top 92% at #1,542,043, their content consistently resonates with a dedicated audience. It's more than just a channel; it's a digital ministry connecting with people through videos, shorts, and more.

Performance At A Glance

BGEA's online presence is steadily expanding, growing at 0.03% per month. While that may seem modest, it's a solid foundation. Their strong CreatorDB score of 83/100 shows they're doing a lot right! Their fans are super engaged with their content, sporting an impressive average engagement rate of 4.38%. This suggests that the BGEA's message is really resonating with their audience, fostering meaningful interactions and connections. They’re holding their own in the language ranking at #583,927, and also in the country ranking at #214,813.

What They Create

BGEA's content spans across a variety of formats, including full-length YouTube videos, shorter YouTube Shorts, Instagram posts and Reels, and TikTok videos. They cover topics like Christian faith, ministry, and even historical news and footage.

One standout recent short, "Open your heart to the new life God offers through His Son, Jesus Christ," garnered nearly 20,000 views and a strong 7.72% engagement rate. And their video, "Billy Graham’s Guitarist, Franklin Graham’s Friend" has an impressive 7.67% engagement rate. The content stands out because it blends timeless spiritual messages with contemporary formats, making it accessible to a wide audience.

Why They're Great & Where They Can Grow

BGEA excels at several things: consistently delivering uplifting messages, leveraging Billy Graham's iconic legacy, and creating content that sparks genuine engagement.

One exciting opportunity could be exploring more interactive content, like Q&A sessions with ministry leaders or behind-the-scenes glimpses into their work. Also, creating content tailored to the specific audiences of Instagram and TikTok could help them connect with a wider range of people.

Bottom Line

For brands seeking partnerships with a purpose, BGEA offers a unique opportunity to connect with a deeply engaged audience. For BGEA, refining their content strategy for different platforms and exploring interactive formats could significantly amplify their message and impact.