삼성전자 뉴스룸 [Samsung Newsroom]

Overview

Samsung Newsroom is your go-to spot for all things Samsung! As the official voice of the tech giant on YouTube and Instagram, they keep over 1.3 million followers in the loop with the latest innovations, product reveals, and company news. While their global ranking is in the top 98% at #344,000, their focus on Korean content naturally places them higher in the Korean and Korean language rankings, showing they're truly connecting with their local audience. They're not just selling products, they're building a community around technology and innovation.

Performance At A Glance

Samsung Newsroom's audience is massive, and they're growing at a pretty impressive rate! While they saw a slight dip in followers over the last week (-0.16%), their 30-day growth is a solid 10.10%, and a whopping 11.89% over the last 90 days. Their fans are fairly engaged, with an average engagement rate of 0.23%. CreatorDB gives them a score of 69 out of 100, indicating there's room to optimize content for even better performance, but they're already doing a great job reaching a large and loyal audience.

What They Create

Samsung Newsroom serves up a mix of videos and shorts on YouTube, as well as posts and Reels on Instagram. Think behind-the-scenes looks at Samsung events, deep dives into their latest tech, and stories about the people who are shaping the future with Samsung. A recent highlight is their "완벽한 빛을 향한 여정 [티저]│CES 2026 삼성전자" video, a teaser for CES 2026, which boasts a stellar 10.76% engagement rate. They also produce shorter, informative content such as "청년들만의 철학을 응원하는 오태현 교수_SSAFY," highlighting their SSAFY (Samsung Software Academy For Youth) program. What makes them stand out is their ability to balance corporate announcements with engaging human stories and futuristic visions.

Why They're Great & Where They Can Grow

Samsung Newsroom excels at leveraging its brand power to attract a large audience, delivering high-quality video production, and keeping its followers informed about the latest Samsung developments. They're also doing a great job of showcasing their social impact through the SSAFY program.

Opportunities? Exploring more interactive content, like Q&As with Samsung engineers or behind-the-scenes looks at product development, could boost engagement. They could also tailor content more specifically to different platforms, optimizing Instagram for visual storytelling and YouTube for in-depth explanations.

Bottom Line

For brands looking to partner with a tech leader, Samsung Newsroom offers massive reach and a loyal audience. For Samsung Newsroom, focusing on community building and platform-specific content could take their engagement to the next level. Let's get those numbers even higher!