Andrew Huberman, Ph.D.

Overview

Andrew Huberman, Ph.D., is your go-to guy for understanding the science behind how our brains and bodies work. He's not just some academic; he's a master communicator, breaking down complex topics like neuroscience, psychology, and health into easily digestible advice. While he shares his knowledge across YouTube, Instagram, and TikTok, Instagram is his main stage, where he's built a massive following of over 15.7 million people hungry for science-backed tips to improve their lives. Ranked in the top 99% of all creators globally, within the US, and for English-speaking audiences, Huberman’s impact is undeniable.

Performance At A Glance

Andrew Huberman is building a solid community! His follower count is massive, and while his growth rate is steady (around 0.49% monthly and 2.18% over the last 90 days), it reflects the consistent value he provides. He's not just accumulating followers; he's keeping them engaged. His fans are super engaged with his content, averaging an impressive 3.11% engagement rate – that's significantly higher than many creators with similar audience sizes. CreatorDB gives him a score of 94/100, which is a testament to the overall quality and consistency of his content.

What They Create

Huberman's content is all about empowering you with knowledge. He creates a mix of videos, shorts, and posts covering everything from optimizing your workspace to understanding addiction. He dives deep into topics like psychology, health, and even nutrition, often interviewing experts to bring even more perspectives to the table. A recent video with James Clear, "Best Ways to Build Better Habits & Break Bad Ones," racked up over 238,000 views and tons of engagement, showing just how much people value his insights on self-improvement. Another successful video featured Dr. Wendy Suzuki discussing tools to boost attention and memory, proving the audience's thirst for practical science-based advice. What sets Huberman apart is his ability to translate scientific research into actionable steps that anyone can implement.

Why They're Great & Where They Can Grow

Huberman excels at simplifying complex scientific concepts, building trust through credibility, and providing actionable advice that people can immediately use. He’s a true educator. An exciting opportunity could be expanding into more interactive formats, like live Q&A sessions, to foster a stronger sense of community. Additionally, he could explore more collaborations with creators outside of the science niche to reach new audiences.

Bottom Line

For brands seeking a credible and engaging partner in the health and wellness space, Andrew Huberman is a top pick. For Huberman himself, continuing to diversify content formats and explore new collaborations will only amplify his impact and reach.