Underground

Overview

Underground is a Turkish-speaking content creator making waves, primarily on YouTube, with a growing presence on Instagram. This verified creator, boasting over 2.8 million followers, dives deep into thought-provoking discussions, often tackling complex topics like philosophy, religion, and current social issues. Underground isn't afraid to spark debate, and that's exactly what makes their content so compelling. They've carved out a unique space for themselves, ranking within the top 99% of creators globally, landing them at #164,188 worldwide and #684 in Turkey.

Performance At A Glance

Underground is on a steady climb! They're growing at a healthy pace, with a 0.69% increase in followers over the last 30 days. Their global and regional rankings show significant reach, placing them in the top 1% of creators. Their audience is clearly engaged, with an average engagement rate of 1.86% across their content. This means their fans are actively liking, commenting, and sharing their videos and posts. CreatorDB gives them a score of 63/100, which indicates solid overall performance with room to grow.

What They Create

Underground's content is a diverse mix of YouTube videos and shorts, peppered with a few Instagram posts and Reels. They primarily focus on in-depth discussions and interviews, often featuring experts and personalities from various fields. One of their recent hits, ““Z Kuşağı Gerizekalıdır!” Prof. Dr. Oytun ERBAŞ ile YÜZLEŞME” (A Confrontation with Prof. Dr. Oytun ERBAŞ: “Gen Z is Stupid!”), racked up over 500,000 views, showcasing their ability to tap into trending topics and generate significant interest. They cover everything from lighthearted vlogs to serious discussions about environmental activism, but their signature style is definitely the confrontational interview format.

Why They're Great & Where They Can Grow

Underground excels at sparking conversations and diving into complex subjects. Their ability to attract high-profile guests and foster engaging debates is a major strength. They're also great at tapping into trending topics that resonate with their audience. An exciting opportunity for Underground would be to explore more collaborative content with other creators in their niche or even branch out into new formats like podcasts or live streams to further engage with their audience.

Bottom Line

For brands looking to connect with a highly engaged, intellectually curious Turkish-speaking audience, Underground is a strong contender. For Underground, focusing on optimizing video titles and descriptions for SEO (using relevant Turkish keywords) could help boost visibility and attract even more viewers.