Pinkbike

Overview

Pinkbike is the name in mountain biking content. If you're obsessed with shredding trails, geeking out over bike tech, and watching epic fails, you're probably already following them. With a massive following of over 2.7 million on Instagram (their main hub), Pinkbike brings the world of mountain biking to your fingertips. While ranked in the top 99% of all Instagram accounts globally (#283,288), their content's genuine passion for the sport sets them apart.

Performance At A Glance

Pinkbike boasts a truly impressive audience of over 2.7 million followers, and while their growth is steady (0.26% over the last 30 days), there's always room to ramp it up! They're ranked among the top Instagram accounts in the US, holding the spot #5,811. Their fans are super engaged with their content, clocking in an average engagement rate of 1.74%. This means people aren't just scrolling past; they're liking, commenting, and sharing. Their CreatorDB score of 76/100 shows that they are doing well, but still have room for improvement.

What They Create

Pinkbike serves up a diverse mix of content, from in-depth bike reviews and field tests on YouTube to quick-hit highlights and news on Instagram. They're masters of video, posting both full-length YouTube videos (663!) and shorter YouTube Shorts (135!). Recent hits include their "Friday Fails #382" video, which racked up over 42,000 views by showcasing the lighter side of the sport. Their field tests, like "The 2026 Trek Fuel EX Is Probably All the Bike You Need," deliver valuable insights into the latest gear. What makes Pinkbike's content so good is its blend of high-quality production, expert knowledge, and a genuine love for mountain biking.

Why They're Great & Where They Can Grow

Pinkbike excels at delivering authoritative bike reviews, capturing the thrill (and spills!) of mountain biking, and fostering a strong community. They could explore more behind-the-scenes content showcasing the Pinkbike team or partner with smaller, up-and-coming riders to broaden their reach and highlight more diverse perspectives within the sport.

Bottom Line

For brands looking to tap into the passionate mountain biking market, Pinkbike is an ideal partner. For Pinkbike, consider experimenting with more interactive content like polls or Q&As to boost engagement and continue building their already strong community.