Ray Kitchen

Overview

Meet Ray Kitchen, a YouTube sensation and rising star on Instagram, bringing delicious and easy-to-follow Indian recipes to over 7.6 million hungry viewers! Ray's content is all about making cooking accessible and fun, especially for those who love traditional Indian cuisine. While ranked #53,191 globally, it's clear Ray's already making a significant impact, especially with his Hindi-speaking audience. Ray's knack for creating simple, step-by-step cooking tutorials has resonated with a massive audience in India and beyond.

Performance At A Glance

Ray's audience is huge, and they're growing steadily! Ray's channel is currently experiencing a solid growth rate, with a 0.65% increase in followers over the last 90 days. Globally, Ray's in the top 100% of creators, and shines even brighter in India, holding a rank of #1,262 within the country. Ray's fans are super engaged with an impressive average engagement rate of 2.16%, showing they're not just watching, but also liking and commenting. CreatorDB gives Ray a score of 72/100, indicating strong overall performance and potential for even greater success.

What They Create

Ray Kitchen serves up a delightful mix of "Howto & Style" content, focusing primarily on Indian cooking and baking. You'll find everything from quick and easy snacks to elaborate festive dishes. While YouTube is Ray's main platform, with 559 videos and 82 Shorts, Instagram is also used to post photos and reels (23 posts, 12 reels). Recent hits include "बिना घंटो पकाए कुकर की 1 सिटी मे बनाए सॉफ्ट तिल गुड़ लड्डू और बर्फी | Til Gud Laddu- Til Barfi Recipe" (Til Laddu recipe), which got over 28k views, and "Gajar Muli ka Achar" with over 18k views. Ray's content stands out because of its simplicity, clear instructions, and mouthwatering visuals, making even complex recipes seem achievable for home cooks.

Why They're Great & Where They Can Grow

Ray excels at simplifying traditional Indian recipes, making them accessible to a wide audience. Ray is also great at creating engaging visuals and providing clear, step-by-step instructions. Also, Ray is consistent with their uploads, keeping their audience engaged and coming back for more. An exciting opportunity for Ray could be to explore collaborations with other food creators or brands, or to expand into longer-form content like cooking shows or online courses.

Bottom Line

For brands targeting Indian food enthusiasts, Ray Kitchen is a fantastic partner. Ray could consider creating more Shorts to boost visibility or running contests to further increase engagement.