Overview

Mindy McKnight is your go-to guru for all things family, beauty, and lifestyle! This verified creator delights over 7.8 million followers across YouTube, Instagram, and TikTok, with YouTube being her main stage. Mindy shares a mix of how-to's, vlogs, and family travel adventures, making her content relatable and engaging. While ranking within the top 99% of creators globally (at #312,990), Mindy’s knack for connecting with her audience through practical tips and personal experiences sets her apart.

Performance At A Glance

Mindy boasts a massive following, though her growth is currently modest, hovering around 0.01% over the last month. Her global and regional rankings place her firmly within the top tier of content creators. What's really impressive is her average engagement rate of 2.73%, meaning her fans are super engaged with what she posts. This is reflected in her CreatorDB score of 96/100, indicating excellent overall performance and a strong connection with her audience. Her average views stand strong at 81,047.

What They Create

Mindy's content spans various formats, from longer YouTube videos to quick-hit TikToks and Instagram posts. She's created nearly 500 YouTube videos and over 300 YouTube Shorts! Recently, she's been sharing a mix of content. One popular short, "Anyone else relate? #comedy #lol #humor #funny #momlife," racked up over 194,000 views with its relatable mom humor. She also shares practical tips, like her "If your hair feels dirty even after a wash, watch this!" short, demonstrating her expertise and providing value to her audience. Her ability to blend personal experiences with helpful advice is a winning combination.

Why They're Great & Where They Can Grow

Mindy excels at creating relatable content, engaging with her audience, and offering practical tips across various lifestyle categories. She's built a strong brand around family and beauty. An exciting opportunity would be to experiment further with interactive content, like Q&A sessions or polls, to boost engagement even more. She could also explore collaborations with other creators in the family and lifestyle space to reach new audiences.

Bottom Line

Mindy McKnight is a fantastic partner for brands looking to connect with a family-oriented audience. For Mindy, focusing on consistent content posting across all platforms and exploring new engagement tactics could help propel her growth even further.