El Universal

Overview

El Universal is a major media force hailing from Mexico, delivering news and current events in Spanish to a massive audience! With a dedicated YouTube channel as their main hub, they've cultivated a following of over 9.8 million subscribers. While ranking within the top 100% of creators globally at #99,464, their real strength lies in their ability to keep viewers informed and engaged with up-to-the-minute information. They’re a go-to source for many seeking perspectives on politics and happenings around the world.

Performance At A Glance

El Universal boasts a huge following, but their growth is currently modest, hovering around 0.20% over the last month. This means while they're not seeing explosive gains, they're still steadily attracting new viewers. Their global, country, and language rankings all place them in the top 100% of content creators. Their fans are pretty engaged, too! With an average engagement rate of 1.40%, viewers are actively liking and interacting with their content. And their CreatorDB score of 97/100? That's seriously impressive, signaling that they're doing a lot right in terms of content quality and audience connection.

What They Create

El Universal serves up a diverse mix of content, mainly focused on News & Politics and Current Events. They utilize various formats, including standard YouTube videos and snappy YouTube Shorts, alongside a smaller presence on Instagram and TikTok. Recent content includes news reports like "EU lanza nuevo ataque en Siria y confirma muerte de líder de Al-Qaeda" (EU Launches New Attack in Syria and Confirms Death of Al-Qaeda Leader) showcasing their core news coverage. On the lighter side, their "Cría de nutria y su madre viven tierno momento al reunirse #shorts" (Baby Otter and Mother Share Tender Moment) highlights their ability to capture heartwarming moments. The blend of serious news and relatable, engaging shorts keeps their audience coming back for more.

Why They're Great & Where They Can Grow

El Universal excels at delivering timely news and information, leveraging the power of video to connect with a wide audience. Their high CreatorDB score reflects consistent content quality and relevance. They're also smart to experiment with Shorts, appealing to shorter attention spans. An exciting opportunity could be to expand their presence on platforms like TikTok, using creative storytelling to reach a younger demographic interested in news. They could also explore interactive content formats like Q&As with political figures to further boost engagement.

Bottom Line

For brands seeking to reach a broad Spanish-speaking audience interested in news and current events, El Universal is a solid partner. For El Universal, focusing on optimizing their Shorts strategy and exploring interactive content formats could unlock even greater audience engagement and growth.