Overview

TA Outdoors is your go-to creator for all things outdoors, blending entertainment with practical survival and bushcraft skills. This UK-based YouTuber, with a strong presence on Instagram too, brings the wild to nearly 2.7 million subscribers. Think Bear Grylls meets a tech enthusiast, crafting content that's both informative and captivating. Ranked in the top 99% of creators globally, TA Outdoors isn't just documenting adventures; they're inspiring a connection with nature.

Performance At A Glance

While TA Outdoors commands a large following, recent growth has been relatively flat, with slight dips over the past week and month. However, there was a slight increase of 0.34% over the past 90 days, showing the channel has maintained most of its audience. They're a big name in the UK, ranking in the top 98% of creators there. Their fans are pretty engaged, too, with an average engagement rate of 3.15% on their videos. Their CreatorDB score of 84 out of 100 signals they produce high-quality content that resonates with their audience, putting them in a strong position to collaborate with brands.

What They Create

TA Outdoors serves up a delicious mix of long-form YouTube videos, short-form content, and engaging Instagram posts and Reels. Their content spans from survival skills and camping adventures to tech gadget reviews and even some DIY projects. One of their recent videos, "Pallet Cabin Tree House: FULL BUILD Start to Finish," showcases their building skills, documenting the entire process of creating a treehouse from pallets. This video format of in-depth builds and outdoor adventures is what makes their content stand out. They also dive into topics like winter survival camping, making sure to cover the gear and skills needed to survive the cold, as seen in “Winter Survival Camping with Emergency 22 Item Survival Kit”.

Why They're Great & Where They Can Grow

TA Outdoors excels at blending practical skills with engaging storytelling, creating a unique viewing experience. Their expertise in survival techniques, combined with their knack for showcasing innovative technology, makes their content highly valuable. An exciting opportunity could be expanding their reach on Instagram through more interactive content like Q&A sessions or behind-the-scenes glimpses into their adventures. Another idea would be to create a series with other survivalist creators to widen their audience.

Bottom Line

For brands looking to partner with a trusted voice in the outdoor and survival space, TA Outdoors is a great fit. Creators looking to level up could focus on diversifying their content formats, and experimenting with more interactive elements to further engage and grow their audience.