Zenless Zone Zero

Overview

Zenless Zone Zero is making serious waves in the gaming world, carving out a dedicated fanbase with their engaging content around the upcoming action role-playing game by HoYoverse. With a massive following of over 3.6 million across YouTube, Instagram, and TikTok, they've established YouTube as their central hub for delivering exciting updates, character showcases, and behind-the-scenes glimpses into the game's development. Their global ranking places them in the top 99% of creators, proving their impact on the online gaming community.

Performance At A Glance

Zenless Zone Zero is on a roll! They're growing at a fantastic pace, with a 7.42% increase in followers over the last 30 days. While the 7-day growth is a bit slower at 0.10%, their overall trajectory is definitely upward. Globally and within the USA, they're in the top 99% of creators, showing their broad appeal. What's really impressive is their average engagement rate of 7.68% – their fans are super engaged with what they're putting out. And with a CreatorDB score of 99/100, it's clear they're crushing it when it comes to content quality and audience connection.

What They Create

Zenless Zone Zero keeps their audience hyped with a mix of long-form videos and bite-sized shorts on YouTube, complemented by posts and reels on Instagram, and shorter clips on TikTok. They primarily create content centered around the game, including character introductions, gameplay snippets, and even music videos. Their recent "Zhao EP - 'Tiny Giant' Dance Ver." short, racking up over 553k views, demonstrates their ability to create viral content that resonates with their audience. Also, shorts like "For Display Only | Zhao", that got over 954k views, shows the audience is very interested in the characters. Their content stands out because it's polished, visually appealing, and perfectly tailored to the gaming community.

Why They're Great & Where They Can Grow

Zenless Zone Zero excels at building anticipation for their game through consistent updates, creating visually stunning content that captures attention, and fostering a strong community around their project. A great opportunity for them would be to explore interactive content formats like Q&As or polls to further boost engagement. They could also team up with other gaming creators or influencers to broaden their reach and attract new fans.

Bottom Line

For brands looking to tap into the gaming market, Zenless Zone Zero is a fantastic partner. For Zenless Zone Zero, continuing to experiment with different content formats and collaborations will only amplify their already impressive growth.