Blossom

Overview

Blossom is your go-to creator for turning everyday items into amazing DIY projects and life hacks! With a massive following of over 23.4 million across YouTube, Instagram, and TikTok, Blossom shines brightest on YouTube, captivating viewers with creative crafts, easy-to-follow tutorials, and a dash of entertainment. Currently holding a global rank of #33,010, Blossom is a powerhouse in the DIY content space, inspiring millions to get crafty and creative.

Performance At A Glance

While Blossom's audience is HUGE, they're experiencing a slight dip in growth recently – around -0.04% over the last month. Ranking in the top percentile globally (#33,010), in the USA (#5,670), and among English-speaking creators (#14,138) shows they've already reached a massive audience. Their fans are still pretty engaged, with an average engagement rate of 0.97% per piece of content. Blossom's CreatorDB score of 44/100 suggests there's room to boost overall performance and optimize their content strategy for even greater impact.

What They Create

Blossom whips up a delightful mix of "Howto & Style," "Entertainment," and "Art & Crafts" content. You’ll find everything from full-length YouTube videos to bite-sized shorts across all platforms. Recent hits include clever shorts like "Make your garlic last longer this hack 🧄" which racked up over 21,000 views, and "Light up your night with these ice tray mini candles 🕯️" which demonstrated a clever use of ice trays. Blossom's content stands out because it transforms ordinary objects into extraordinary creations, offering accessible and visually appealing projects that anyone can try.

Why They're Great & Where They Can Grow

Blossom excels at simplifying complex DIY projects, creating visually appealing content, and tapping into trending topics. One area for growth could be focusing on boosting engagement through interactive content like polls or Q&A sessions. Another opportunity lies in collaborating with other creators in related niches to reach fresh audiences and inject new energy into their content.

Bottom Line

For brands looking to partner with a creative and resourceful DIY influencer, Blossom offers massive reach. For Blossom, focusing on audience interaction and exploring strategic collaborations could be the key to reversing the slight decline in growth and reaching even greater heights.