Easy Zen

Overview

Easy Zen is a creator focused on bringing tranquility and restful sleep to nearly 1.5 million subscribers on YouTube and Instagram. Based in Spain and creating content in English, Easy Zen offers guided meditations and soothing bedtime stories designed to combat insomnia and promote relaxation. They stand out by blending calming visuals with gentle audio, creating a peaceful online sanctuary. While their global ranking sits at #1,396,521, their consistent focus on sleep and meditation has carved a niche for their unique brand.

Performance At A Glance

Easy Zen boasts a large following of 1,461,199 across platforms, but their growth has been relatively flat recently. While 7-day and 30-day growth are at 0.00%, they saw a slight increase of 0.69% over the last 90 days. Ranking in the top 98% both within Spain and among English-language creators, their potential to reach wider audiences is significant. Their fans are quite engaged with their content, reflected in an average engagement rate of 3.05%. Easy Zen's CreatorDB score of 76/100 indicates strong overall performance, suggesting a solid foundation for future growth.

What They Create

Easy Zen primarily creates guided meditations and relaxing bedtime stories on YouTube, with a supporting presence on Instagram. Their content is designed to help viewers fall asleep faster and reduce anxiety. They utilize both long-form videos and YouTube Shorts to cater to different audience preferences. A recent video, "😴 MEDITACIÓN GUIADA PARA DORMIR PROFUNDAMENTE 🌙 Voz Suave para Descansar Sin Insomnio ni Ansiedad ✨," has garnered over 40,000 views, showcasing the appeal of their Spanish-language content. Their content stands out due to its gentle tone, relaxing visuals, and focus on a specific need: better sleep.

Why They're Great & Where They Can Grow

Easy Zen excels at creating calming audio experiences, building a dedicated community around sleep and relaxation, and effectively utilizing both video and short-form content. To expand their reach, they could explore partnerships with sleep-related brands (like mattress or pillow companies) or health and wellness apps. Diversifying content formats beyond guided meditations and bedtime stories, perhaps incorporating ASMR or nature soundscapes, could also attract new viewers.

Bottom Line

Easy Zen is a great fit for brands targeting audiences interested in sleep, meditation, and wellness. For Easy Zen themselves, focusing on consistent uploads and experimenting with more engaging thumbnails and titles can help boost views and unlock further growth.