Hyram

Overview

Meet Hyram, the skincare guru of TikTok, boasting a massive following of over 10.6 million! He's not just any influencer; he's a voice of reason in the often-confusing world of skincare, known for his honest reviews, ingredient breakdowns, and no-nonsense advice. While he's on multiple platforms, TikTok is where Hyram truly shines. Although ranked #80,447 globally, his influence on the skincare community is undeniable. He cuts through the marketing hype and empowers his audience to make informed choices about their skin.

Performance At A Glance

Hyram's reach is impressive, but his growth has slowed recently, showing a slight decrease of -0.96% over the last 30 days. While the numbers aren't skyrocketing at the moment, his fans are super engaged with his content, averaging a solid 2.98% engagement rate on his videos. Considering his massive follower count, that's a testament to the quality and relevance of his content! CreatorDB gives him a score of 78/100, highlighting his strong performance and potential for even more growth.

What They Create

Hyram's content primarily revolves around all things skincare and beauty, with a healthy dose of lifestyle vlogs and social media comedy sprinkled in. He uses a mix of formats, including longer YouTube videos, shorter YouTube Shorts, TikToks, and Instagram posts and Reels. He's been experimenting with more diverse content lately, like his video "My Favorite Things of 2025 ✨ Tech, Hair, Travel, + More!" which gives his audience a glimpse into his personal life and interests beyond skincare. But he also sticks to his roots, posting videos like "10 Mistakes You're Making That Are Destroying Your Skin" that provide actionable skincare advice. What makes Hyram's content stand out is his authenticity and commitment to educating his audience.

Why They're Great & Where They Can Grow

Hyram excels at providing clear, unbiased skincare advice, making complex topics easy to understand. He's also great at building a strong community around his brand. Furthermore, his authenticity shines through, making him a trusted voice in the beauty space. For exciting opportunities, Hyram could explore more collaborations with other creators or brands that align with his values. He could also dive deeper into specific skin conditions or concerns to cater to niche audiences within his following.

Bottom Line

Hyram is a valuable partner for brands seeking authentic engagement in the skincare and beauty space. For Hyram himself, consistently experimenting with new content formats and topics could help reignite growth and attract new followers.