Overview

League of Legends, the official YouTube channel for the globally renowned game, is a powerhouse in the gaming content sphere. With a staggering 22.5 million+ followers, they’re not just playing the game; they're shaping the culture around it. While ranked at #85,831 globally, their influence extends far beyond a simple number. They provide fans with everything from cinematic trailers to esports updates, making them a one-stop shop for all things League of Legends. They’re more than just a game developer; they're a community hub.

Performance At A Glance

League of Legends' YouTube channel is massive, and they're consistently growing. They're currently expanding at a rate of about 0.49% per month, showing consistent appeal. While their global and regional rankings place them in the top 100%, the sheer size of the platform means there's still room for growth. What's truly impressive is their engagement rate of 4.66%. That means their fans are super engaged with their content, liking, commenting, and sharing at a high rate. Their CreatorDB score of 97/100 confirms this – they're doing almost everything right!

What They Create

This channel is a treasure trove of League of Legends content. From epic cinematic trailers that get you hyped for new releases to in-depth developer updates that pull back the curtain on the game's evolution, they cover it all. They leverage various formats, including long-form videos, YouTube Shorts, Instagram posts and reels, and TikTok videos. Their recent "For Demacia | Dev Update - League of Legends" video, with over 500k views and a strong engagement rate, showcases their ability to deliver compelling content that resonates with their audience. Even their short clips, like “since some of you don’t read the patch notes,” generate hundreds of thousands of views.

Why They're Great & Where They Can Grow

League of Legends excels at creating high-quality, visually stunning content. They also do a great job of connecting with their community through developer updates and behind-the-scenes looks. They are great at using different types of content to reach everyone from casual fans to hardcore players.

One exciting opportunity would be to create more interactive content, like live Q&A sessions with developers or community tournaments streamed on YouTube. Collaborations with popular League of Legends streamers and content creators could also bring in a new audience.

Bottom Line

For brands looking to reach a massive, engaged gaming audience, League of Legends is a golden opportunity. For the League of Legends team themselves, focusing on interactive content and collaborations could unlock even greater potential and further solidify their dominance in the gaming content landscape.