휴먼스토리

Overview

휴먼스토리 (Human Story) is captivating audiences on YouTube and Instagram with real-life narratives that tug at the heartstrings. This Korean-language creator, with a loyal following of over 1.1 million, shines a light on the diverse experiences of everyday people. Even though they are ranked around #1,904,925 globally, their unique storytelling and focus on human interest stories makes them stand out in a crowded content landscape. They bring a personal touch to their content, making viewers feel like they're connecting with real people and their struggles and triumphs.

Performance At A Glance

휴먼스토리 is steadily growing, with a 2.65% increase in followers over the last 30 and 90 days. While their 7-day growth is currently flat, their overall trajectory points to continued expansion. They rank in the top 83% of creators in Korea and the top 84% of Korean-language content creators, indicating a solid presence within their niche. Their fans are pretty engaged, with an average engagement rate of 2.79% across their content. CreatorDB gives them a score of 67/100, suggesting they have a good foundation with room to optimize their strategy for even greater impact.

What They Create

휴먼스토리 primarily creates videos and shorts on YouTube, along with posts and reels on Instagram. Their content falls into the "People & Blogs" category, often with elements of "Howto & Style" sprinkled in, focusing on universal vlog topics. Recent hits include videos like "21살 소녀가 부모님 몰래 대출로 신내림 받아 무당이 된 이유" (The Reason Why a 21-year-old Girl Secretly Took Out a Loan Without Her Parents' Knowledge and Became a Shaman), which has garnered over 188,000 views, showcasing their knack for capturing intriguing stories. Another popular video, "짬뽕 볶아서 대박난 25살 중국집 여사장님의 하루" (The Day of a 25-year-old Chinese Restaurant Owner Who Became a Hit by Stir-frying Jjambbong), highlights their ability to find compelling narratives in unexpected places. What sets them apart is their focus on genuine human experiences and showcasing the lives of ordinary people.

Why They're Great & Where They Can Grow

휴먼스토리 excels at finding compelling human interest stories, producing high-quality video content, and fostering a decent level of engagement with their audience. Exciting opportunities lie in exploring collaborations with other creators in similar niches or expanding their content formats to include more interactive elements like Q&As or behind-the-scenes glimpses. This could further deepen the connection with their audience.

Bottom Line

휴먼스토리 is a great partner for brands looking to connect with a Korean audience through authentic and relatable storytelling. For the creator, focusing on consistent uploads and experimenting with new content formats could unlock even greater growth potential.