Overview

SBT News is a leading news source bringing the latest headlines and in-depth reports to Brazilian audiences. With a massive following of over 12.7 million across YouTube, Instagram, and TikTok, they're a major player in delivering news and political commentary. Their primary focus is YouTube, where they share a variety of content, from short news clips to longer documentaries. SBT News holds a respectable position within the YouTube landscape, ranking among the top channels both globally and within Brazil, solidifying their influence as a key news provider.

Performance At A Glance

SBT News is experiencing steady growth, expanding their audience by nearly 3% in the last month alone! While their 7-day growth is a more modest 0.2%, their consistent upward trajectory is a good sign. They're ranked impressively within the top percentage of YouTube channels worldwide (around #56,701 globally), and even higher within Brazil (around #4,886). Their fans are pretty engaged, with an average engagement rate of 1.79%. Finally, their CreatorDB score of 96/100 is outstanding, showing that they're really nailing their content strategy and connecting with their audience.

What They Create

SBT News dishes out a mix of news and political content, diving into current events, and sharing engaging stories. They primarily use YouTube videos and Shorts to deliver their content, with a smaller presence on Instagram and TikTok. Recently, they shared a compelling YouTube Short titled ""Se o Irã quiser criar um grande problema para economia global, criará", avalia professor |#PODNEWS", which garnered almost 2,000 views and a solid engagement rate. Another notable video, "SBT Brasil: assista à edição na íntegra desta sábado (17/01/2026) | #SBTBrasil", offered viewers a full news broadcast, highlighting their commitment to providing comprehensive coverage. Their strength lies in delivering timely news updates and insightful analysis.

Why They're Great & Where They Can Grow

SBT News excels at producing consistent content, covering diverse topics, and maintaining a strong presence on YouTube. Their high CreatorDB score speaks volumes about their effective content strategy. An exciting opportunity for them would be to experiment more with interactive content formats like polls or Q&A sessions on Shorts to boost engagement. Also, they could leverage their TikTok presence more actively to reach a younger demographic with shorter, attention-grabbing news snippets.

Bottom Line

For brands looking to partner with a reputable news source in Brazil, SBT News offers a massive audience and a proven track record. For SBT News, focusing on optimizing their content for Shorts and exploring interactive formats could further amplify their reach and engagement.