Behindwoods O2

Overview

Behindwoods O2 is a YouTube channel bringing Tamil-speaking audiences a diverse mix of entertainment, news, and insightful conversations. They've built a dedicated following of over 4.1 million subscribers by delivering content that ranges from political analysis and celebrity interviews to cooking tips and travel adventures. Ranking among the top YouTube channels in India (around #2,538) and the top Tamil-language channels (#62), Behindwoods O2 has carved out a significant space for itself in the digital world.

Performance At A Glance

While their subscriber count is impressive, their growth has been fairly stagnant lately. That being said, their existing audience is pretty engaged, with an average engagement rate of 1.10% across their videos. This means fans are actively liking, commenting, and sharing their content. Their videos pull in an average of 135,102 views, showing they're consistently reaching a large audience. Their CreatorDB score of 81/100 is a good indicator of their overall quality and impact on the platform.

What They Create

Behindwoods O2 offers a real mixed bag of content! You'll find everything from in-depth political discussions to travel vlogs and cooking tutorials. They utilize both long-form YouTube videos and Shorts to reach their audience. Recently, their video decoding political nuances titled "பராசக்தியில் அரசியலா? DMK - Congress-ல் விரிசலா? ஒரே Phone Call-ல் Twist..!" has garnered nearly 50,000 views. Another standout is the inspiring interview with an IFS officer, "படிப்பு மேல வச்ச வெறி.. இன்னைக்கு நான் IFS Officer😎", which boasts a high engagement rate of 3.56%. They're great at tapping into current events and offering a Tamil perspective.

Why They're Great & Where They Can Grow

Behindwoods O2 shines in its ability to deliver diverse content that resonates with a Tamil-speaking audience. Their strength lies in their timely coverage of current affairs, their ability to secure interesting interviews, and the broad range of topics they cover. One exciting opportunity would be to experiment more with interactive content, like polls or Q&A sessions, to further boost engagement. Also, focusing on optimizing Shorts for maximum reach could quickly boost subscriber growth.

Bottom Line

For brands targeting the Tamil-speaking market, Behindwoods O2 is a valuable partner. To level up, Behindwoods O2 could focus on audience segmentation to tailor content to specific interests within their broad audience and experiment with more collaborative content with other Tamil creators.