Overview

Peter McKinnon is a photography and filmmaking wizard, captivating nearly 9.2 million followers mainly on YouTube. This Canadian creator has carved out a niche by blending practical tutorials with visually stunning vlogs. Think of him as that super knowledgeable friend who can teach you how to take incredible photos while also taking you along on his awesome adventures. His global rank is a respectable #27,757, showcasing his broad appeal and influence within the creator landscape. He's not just a photographer; he's a storyteller who shares his passion with the world.

Performance At A Glance

While Peter's audience is massive, his growth is currently experiencing a slight dip of -0.09% over the last 30 days. Don't panic, though! With his engaged audience, he still holds strong rankings globally, within Canada, and for English-speaking creators. His fans are pretty engaged, too, with an average engagement rate of 1.85% on his content. This means they're liking, commenting, and sharing! CreatorDB gives him a solid score of 85/100, which tells us he's doing a great job overall in creating valuable and engaging content.

What They Create

Peter's content is a delightful mix of photography and filmmaking tutorials, tech tips, vlogs, and travel adventures. He's active on YouTube, creating both full-length videos and Shorts, and also shares content on Instagram through posts and Reels. Looking at recent content, his video "This was the toughest year of my life." really resonated with viewers, achieving an impressive 8.03% engagement rate. He also creates a lot of photography tip videos, like "Running with a camera = cheat code 😱", which is short, sweet, and captures attention. Peter’s knack for combining education with personal storytelling is what makes his content so compelling.

Why They're Great & Where They Can Grow

Peter excels at creating high-quality, visually appealing content, building a strong community, and sharing relatable personal stories. He understands his audience's interests and consistently delivers valuable content. One exciting opportunity could be expanding into more live streaming or interactive Q&A sessions to further engage his loyal fanbase. He could also explore collaborations with other creators in the photography/videography space to reach new audiences.

Bottom Line

Peter McKinnon is a fantastic creator with a strong brand and a loyal following. For brands looking to partner with a photography and filmmaking expert, he's a great choice. For Peter, focusing on interactive content and collaborations could be the key to reigniting growth and further solidifying his position as a top creator.