Bretman Rock

Overview

Bretman Rock is a force of nature on social media, bringing a hilarious and authentic perspective to everything he does. With a massive following of over 28 million on Instagram, which is his main stomping ground, he's built an empire on relatable humor, killer makeup skills, and a whole lot of personality. Ranking among the top creators globally at #11,366, Bretman's reach extends far and wide, captivating audiences with his unique brand of entertainment. He's not just an influencer; he's a cultural icon!

Performance At A Glance

Okay, let's talk numbers! While Bretman's follower count is huge, his growth has plateaued a bit recently, with a slight dip in the last week. That said, he's still a top performer, ranking high in the US and for English-speaking creators. What's really impressive is his engagement rate – a solid 3.90% means his fans are super engaged with his content. His CreatorDB score of 70/100 is pretty good too, showing he's got a strong overall presence and appeal. He's a consistent performer, even if growth has temporarily stalled.

What They Create

Bretman's content is a mix of everything awesome! He posts a bunch of YouTube videos and Shorts, and his Instagram is popping with photos and Reels. You'll find everything from hilarious skits and memes to beauty tutorials and vlogs about his daily life. Take, for example, his recent Shorts. One hilariously titled, "Ezekiel wanted to sing yall his new fave song," racked up nearly 40k views and a strong engagement rate of 6.35%. His content stands out because it's genuine, funny, and always 100% Bretman. He brings his unique voice to every platform, making it impossible to look away!

Why They're Great & Where They Can Grow

Bretman absolutely nails authenticity, humor, and beauty content. He connects with his audience on a personal level, which is why he's so beloved. An exciting opportunity for Bretman could be to lean even more into longer-form content on YouTube, building out a dedicated community there. He could also collaborate with other creators outside of the beauty space to reach new audiences and show off his wide range of talents.

Bottom Line

For brands, Bretman Rock is a fantastic partner if you're looking to connect with a young, engaged audience with a sense of humor. For Bretman, consider diversifying your content a bit to reignite growth and explore new creative avenues!