Betr

Overview

Betr is making waves on YouTube, blending entertainment with hot topics like news, celebrity gossip, and the adrenaline-pumping world of UFC and MMA. With a strong following of 1.46 million subscribers, Betr’s channel dives into trending conversations, offering quick takes and reactions that resonate with a broad audience. Ranking in the top 98% of YouTube channels globally (at #46,368), Betr has carved out a space for themselves by tapping into popular culture and sports.

Performance At A Glance

While Betr's reach is impressive, recent growth has plateaued. Their audience size is solid, but growth is currently at 0% for the past week and month, and even shows a slight decrease of -0.68% over the last 90 days. Their global ranking puts them in the top 2% of all YouTube channels, which is a great achievement! Fans seem pretty engaged, with an average engagement rate of 1.33% across their content. CreatorDB gives them a score of 45/100, suggesting there's room to boost their overall content strategy and impact.

What They Create

Betr delivers a mix of YouTube videos and Shorts, focusing on entertainment with a strong emphasis on news, celebrity happenings, and the UFC/MMA scene. A recent Short, "Best brother duo out there 😂 #shorts #jakevsjoshua," which grabbed over 1,400 views and a solid 2.22% engagement rate, highlights their ability to tap into trending topics and generate quick, relatable content. Another Short, "That fight went QUICK #shorts #jakevsjoshua" also generated a decent amount of views, showing that their content is resonating with their audience. Their content stands out because it's timely and leverages trending hashtags.

Why They're Great & Where They Can Grow

Betr is excellent at capitalizing on trending conversations, especially in the sports and celebrity spheres. Their use of Shorts is effective for quick, engaging content. They also do a great job of using relevant hashtags to boost discoverability. An exciting opportunity for Betr could be to experiment with longer-form content that dives deeper into the topics they cover. They could also explore collaborations with other creators in the sports or entertainment space to reach new audiences.

Bottom Line

Betr offers brands a solid opportunity to reach a large and engaged audience interested in sports, entertainment, and news. For Betr themselves, focusing on consistent growth strategies and exploring diverse content formats could unlock even greater potential.