Overview

Blizzard Entertainment, a name synonymous with legendary gaming experiences, has a solid presence on YouTube. With over 449,000 followers, their channel serves as a hub for trailers, announcements, and community highlights related to their iconic franchises. While their global ranking sits within the top 93% of all YouTube channels at #162,819, their presence is still substantial, particularly within the gaming sphere. Blizzard's YouTube channel acts as a key communication tool, keeping their dedicated fanbase informed and hyped about what's next.

Performance At A Glance

While Blizzard’s follower count is impressive, it's worth noting that they haven't seen significant growth recently. Their 30-day growth is flat, and they've experienced a slight dip of -0.22% over the past 90 days. Regionally, they rank in the top 96% within their country (#20,480) and the top 92% for English-speaking channels (#79,662). Despite the stagnant growth, their fans remain fairly engaged, with an average engagement rate of 2.82%. Their CreatorDB score of 85/100 indicates a strong overall performance, reflecting the quality and consistency of their content.

What They Create

Blizzard's YouTube channel is a mix of longer-form videos and shorter, attention-grabbing YouTube Shorts. They primarily focus on gaming-related content, often showcasing music videos and occasionally dabbling in comedy with a "cringe" element. Looking at recent content, the "BlizzCon | Announce Trailer" video snagged over 133,000 views, showcasing the excitement surrounding their flagship event. Another notable short, "Something is coming...ready yourself. blizzcon.com," generated a high engagement rate of 6.37%, demonstrating the power of a well-crafted teaser. Their content stands out due to its high production value, leveraging the visual and auditory elements that Blizzard is known for.

Why They're Great & Where They Can Grow

Blizzard excels at creating hype around their events and games, leveraging visually appealing trailers and teasers to generate buzz. They also do a good job of incorporating community content, fostering a sense of connection with their fanbase. An opportunity for growth lies in diversifying their content strategy to include behind-the-scenes glimpses, developer interviews, or deeper dives into game lore. This would not only engage existing fans but also attract new viewers interested in the creative process.

Bottom Line

For brands looking to partner with a well-established gaming company, Blizzard offers a direct line to a passionate audience. Blizzard could benefit from experimenting with more interactive content formats and increasing their posting frequency to reignite growth.