KEXP

Overview

KEXP is more than just a radio station; it's a global hub for music discovery. Based in the USA, they're a non-profit organization that brings incredible live performances to music lovers around the world, primarily through their YouTube channel. With over 4.5 million followers, KEXP ranks among the top 9% of creators globally and in the USA, showcasing their significant impact on the music scene. They're the place to find your new favorite band, whether it's rock, punk, pop, or something totally unique.

Performance At A Glance

KEXP has a massive and dedicated following! They're growing at a healthy pace, adding almost 2% to their audience in the last month alone. Their global and country rankings place them firmly in the top tier of content creators. What's really impressive is their engagement rate of 4.31%. This means their fans are super engaged with their content, liking, commenting, and sharing the music they love. Their CreatorDB score of 90/100 is a fantastic indicator that they're doing all the right things to connect with their audience and deliver high-quality content.

What They Create

KEXP is all about showcasing incredible live music. You'll find full performance videos, bite-sized YouTube Shorts, and even some Instagram posts and Reels highlighting upcoming sessions. A recent standout is "Agriculture - Full Performance (Live on KEXP)," which earned a fantastic 10.77% engagement rate. This full set captures the raw energy of the band's sound, and the comments are filled with people discovering a new favorite artist. KEXP's content stands out because it's authentic, raw, and focused on the music. They're not about flashy production; they're about showcasing the talent and passion of the artists they feature.

Why They're Great & Where They Can Grow

KEXP excels at curating diverse and exciting musical acts. Their live performance format is a major draw, giving viewers a front-row seat to amazing shows. Plus, their consistent posting schedule keeps fans coming back for more. Looking ahead, KEXP could explore more interactive content, like Q&As with the bands or behind-the-scenes glimpses into their studio. Collaborating with smaller music blogs or influencers could also broaden their reach.

Bottom Line

For brands looking to align with authentic music experiences, KEXP is a golden opportunity. For KEXP, continuing to engage with their community and experimenting with new content formats will only amplify their impact and solidify their position as a leading voice in music discovery.