Overview

"That's why MMA!" is your go-to YouTube channel for reliving the thrill of combat sports history. With a massive following of over 3.74 million subscribers, this channel brings you high-definition highlights from iconic MMA and boxing matches. While ranked among the top 100% of YouTube channels globally (at #13,435), "That's why MMA!" carves out a special niche by focusing on classic fights and unforgettable moments, ensuring these epic clashes live on for a new generation of fight fans.

Performance At A Glance

"That's why MMA!" boasts a substantial audience, and they're steadily growing! Over the last 30 days, they've seen a 0.26% increase in followers, with a more impressive 2.19% jump in the last 90 days. Their global and regional rankings are within the top 100% of YouTube channels. But the real story is their incredibly engaged fanbase! With an average engagement rate of 6.90%, their fans are super engaged with the fight highlights. Their CreatorDB score of 71/100 reflects their solid content strategy and audience engagement.

What They Create

"That's why MMA!" specializes in curated highlights of MMA and boxing bouts, bringing viewers the best knockouts, strategic moments, and intense action. The channel primarily uses the long-form video format, with a catalog of 793 videos that delve into the archives of combat sports. One recent upload, "Wladimir Klitschko (Ukraine) vs Alexander Povetkin (Russia) | BOXING fight, HD, 60 fps," has garnered over 22,000 views and boasts an impressive 17.68% engagement rate, proving that classic matchups still resonate strongly with viewers. What makes this channel stand out is its dedication to preserving fight history in high quality, allowing fans to relive the excitement of these contests.

Why They're Great & Where They Can Grow

"That's why MMA!" excels at curating exciting fight highlights, optimizing video quality for a better viewing experience, and tapping into the nostalgia of combat sports fans. An exciting opportunity would be to incorporate commentary or analysis into the highlights, providing additional context and insights for viewers. Also, given the popularity of shorts, further experimentation with short-form content, such as quick knockout clips or fighter comparisons, could attract a wider audience.

Bottom Line

For brands, "That's why MMA!" offers a unique opportunity to connect with a highly engaged and passionate audience of combat sports fans. For the creator, focusing on adding value through commentary and exploring short-form content could be a knockout strategy for further growth.