Sur Hungama

Overview

Sur Hungama is carving out a significant space on YouTube, captivating a large audience of 1.65 million subscribers with a blend of DIY content, feature film clips, and action sequences. Focusing on Hindi-speaking viewers in India, Sur Hungama pulls in a lot of viewers with clips from dubbed South Indian films. Ranking in the top 99% globally on YouTube (at #39,847) shows they've tapped into a potent combination of entertainment and accessibility!

Performance At A Glance

While Sur Hungama's subscriber base is impressive, the growth rate has been stagnant recently, showing 0% growth over the last week, month, and even 90 days. Despite this, their global ranking is solid, placing them in the top 97% of YouTubers in India (Rank #8,238) and top 95% for Hindi-language channels (Rank #3,670). Their audience shows a fair level of engagement, with an average engagement rate of 1.15%. CreatorDB gives them a score of 69/100, indicating there's still room to optimize their content strategy.

What They Create

Sur Hungama primarily creates video content on YouTube, mixing longer-form videos (459) with shorter YouTube Shorts (341). Their content spans categories like "People & Blogs," with a focus on DIY, and selections from "Film & Animation," particularly action and feature films dubbed in Hindi. A recent upload, "Maduraikand 2 | South Hindi Dubbed Blockbuster Action Movie Full HD 1080p," racked up 2,662 views. Another video, "पहले किसी से पियार तो हो जाए तभी लवलेटर लिखुगा | फिर किया हुआ है जबरदस्त मूवी सीन | #love #movie," featuring a movie clip, scored a high engagement rate of 2.82%, showing that relatable content resonates well.

Why They're Great & Where They Can Grow

Sur Hungama excels at tapping into the popularity of South Indian cinema amongst Hindi-speaking audiences. The large subscriber base proves they know how to find an audience. They're also good at using trending topics like "love" in their video titles to attract viewers. To boost their channel, they could experiment more with original content related to DIY or create longer, more engaging compilations of the film clips. Exploring collaborations with other Hindi-language creators could also inject fresh energy into their channel.

Bottom Line

For brands targeting the Hindi-speaking Indian market, Sur Hungama offers access to a substantial audience. For Sur Hungama, focusing on consistent uploads and experimenting with different content formats can help reignite growth and further solidify their position on YouTube.