Samsung India

Overview

Samsung India is a major player in the tech scene, boasting a massive following of over 11 million across YouTube and Instagram. They’re a go-to source for everything Samsung, from the latest phone releases to innovative home appliances. While YouTube is their main stage, they’re experimenting with shorts and Instagram content to reach an even wider audience. Despite their large audience, they currently rank in the top 100% globally, within India, and for English-speaking channels. This suggests room for growth and increased engagement with their existing fanbase.

Performance At A Glance

Let's dive into the numbers! While Samsung India has a huge fanbase, their growth rate is currently slightly negative, showing a small dip in followers over the past month. They're ranking in the top 100% worldwide, within India, and for English-speaking channels. Their fans are pretty engaged, though, with an average engagement rate of 1.53% across their content. Their CreatorDB score is 58 out of 100, which indicates there's potential to optimize their content strategy for even better performance.

What They Create

Samsung India serves up a mix of content spanning science and technology, entertainment, how-to guides, education, and even gaming! You'll find everything from in-depth product reviews and DIY tips to glimpses behind the scenes at customer events. They primarily use YouTube videos and shorts, with a smaller presence on Instagram. One recent video, "Sound Tower: Unveiling Film | Samsung," showcases their audio technology and achieved a solid 5.68% engagement rate. They also create content around customer and partner meetups, like the "Eonnect Chennai 2025" video.

Why They're Great & Where They Can Grow

Samsung India excels at showcasing its diverse product range and engaging with its community through events and behind-the-scenes content. They're also doing a solid job of incorporating different content formats, like shorts, into their strategy. An exciting opportunity could be to collaborate more closely with Indian tech influencers to create relatable and engaging content. Focusing on hyper-local content and campaigns could also boost their engagement and growth within the Indian market.

Bottom Line

For brands looking to partner with a tech giant in India, Samsung India offers incredible reach and brand recognition. For Samsung India themselves, focusing on collaborations with local influencers and tailoring content to specific Indian audiences could be a game-changer for boosting growth and engagement.