Overview

Zee Telugu is a major player in the Telugu-language entertainment scene! They're a verified TV channel bringing all the drama, romance, and excitement of their shows to YouTube and Instagram. With a massive following of over 20 million viewers, Zee Telugu ranks impressively at #6 among Telugu-language channels and #1,347 in India. They're a go-to source for fans wanting to catch promos, webisodes, and behind-the-scenes content. Their online presence extends their reach beyond traditional TV, making them a powerful force in the entertainment world. They are ranked around the top 12,000 channels on YouTube worldwide.

Performance At A Glance

Zee Telugu has a huge and still growing audience! They're growing at a steady pace, adding almost half a percent to their follower count each month. That's a lot of new viewers! Their global and country rankings are solid, reflecting their popularity. Their average engagement rate is a healthy 0.93%, meaning their fans are super engaged with their content. Their CreatorDB score is 32/100. While there's room to improve, it shows they have a strong foundation in place.

What They Create

Zee Telugu serves up a delicious mix of entertainment content, focusing on snippets from their popular TV shows. They primarily use YouTube, offering both longer videos and shorter, snackable content in the form of YouTube Shorts. A recent promo for "Ummadi Kutumbam" snagged over 3,000 views, giving fans a sneak peek at the upcoming episodes. These promos and webisodes are a great way to keep viewers hooked and drive tune-in for the actual broadcasts. Zee Telugu’s content stands out by providing quick access to the drama and stories their audience loves.

Why They're Great & Where They Can Grow

Zee Telugu excels at leveraging their TV content to build a strong online presence. They're also great at using short, engaging promos to grab attention. One of their biggest strengths is their established brand recognition. An exciting opportunity could be to create more exclusive content for their online audience, like behind-the-scenes interviews or Q&As with the cast. They could also explore interactive content like polls or quizzes related to their shows.

Bottom Line

Zee Telugu is a fantastic partner for brands looking to reach a large and engaged Telugu-speaking audience. For Zee Telugu, focusing on increasing engagement through interactive content and optimizing video titles with relevant keywords could significantly boost their CreatorDB score and overall performance.