Overview

Zayn Malik! The global superstar, known for his incredible voice and trendsetting style, continues to captivate millions across the globe. Primarily active on Instagram, where he boasts over 71 million followers, Zayn shares glimpses into his life, music, and creative projects. While his global ranking sits at #64,380, he's a major force in the music world, consistently delivering content that resonates with his dedicated fanbase. He is a major influencer in the music space.

Performance At A Glance

Let's dive into the numbers! While Zayn's follower count is massive, his growth rate has seen a slight dip recently, showing a -0.20% decrease over the past month. Don't worry, that doesn't mean he's losing fans left and right! It just highlights the need to keep things fresh. His fans are super engaged with his content, though, clocking in an impressive average engagement rate of 8.65%. This shows that when he does post, his audience is all in! His CreatorDB score is a solid 87/100, signaling strong overall performance.

What They Create

Zayn's content is a mix of music-related posts, personal updates, and creative visuals. He uses a variety of formats, including Instagram posts and reels, YouTube videos and shorts, and TikTok videos. Recently, his YouTube short featuring JISOO, "𝐄𝐘𝐄𝐒 𝐂𝐋𝐎𝐒𝐄𝐃," blew up with over 16 million views! He also keeps fans hyped with teasers for his upcoming Las Vegas shows in 2026, generating buzz and excitement. His content stands out because it's authentic and gives fans a peek behind the curtain, showcasing both his artistry and his personality.

Why They're Great & Where They Can Grow

Zayn's strengths lie in his massive reach, high engagement rate, and ability to create visually appealing content. He's a master of building anticipation for his music and performances. One exciting opportunity would be to increase the frequency of his posts, especially on platforms like TikTok, to capitalize on trending sounds and challenges. Another idea is to collaborate with other creators or brands on unique content pieces to reach new audiences.

Bottom Line

For brands looking to partner with a global icon, Zayn offers a huge and highly engaged audience. For Zayn himself, focusing on consistent content creation and exploring new platform features could help reignite growth and further solidify his position as a top influencer.