matichon tv

Overview

Matichon TV is a significant voice in Thai media, bringing news and political insights to over 6.2 million followers on YouTube. They're a verified source, delivering content in Thai and holding a solid position as a leading creator in their region. While ranking around the top 90% globally (#1,557,365), their strength lies in their focused coverage of current events and their ability to connect with a substantial audience in Thailand. They stand out by offering a mix of in-depth analysis and relatable content, making complex issues accessible.

Performance At A Glance

Matichon TV has a large and engaged audience. While their recent 7-day growth is flat, they are steadily growing at a rate of 0.16% monthly and almost 1% quarterly. Their global ranking places them in the top 90% of creators, but they shine even brighter in Thailand, ranking in the top 86%. Their fans are super engaged with their content, clocking in an average engagement rate of 2.04%, which is impressive for news and politics. Their CreatorDB score of 81/100 signals a strong overall performance, reflecting their consistent content quality and audience reach.

What They Create

Matichon TV is known for its news and political commentary. They primarily create content for YouTube, including long-form videos and Shorts. They also have a presence on Instagram, sharing posts and Reels. One standout recent video, "เอ็กซ์อ๊อกtalk อ.มุนินทร์ พงศาปาน I ความฝันนักปกครอง สู่มือกฎหมาย และแคนดิเดต รมต.พรรคส้ม" (Ex-Ox Talk: Professor Munin Pongsapan I The Dream of a Ruler, to a Legal Hand, and a Candidate for Minister of the Orange Party), generated over 16,500 views and 1,000 likes, demonstrating their ability to spark interest in insightful interviews. They also create short-form content like "สิ่งที่คนมักมองข้ามในเรื่องของไทย - กัมพูชา" (Things People Often Overlook Regarding Thailand - Cambodia), which gained over 2,000 views and offered concise insights.

Why They're Great & Where They Can Grow

Matichon TV excels at delivering timely news, offering in-depth political analysis, and generating engaging interview content. They're particularly strong at connecting with a Thai-speaking audience. Exciting opportunities could include experimenting with more interactive formats like Q&As or live streams to further boost engagement. Collaborating with other relevant Thai creators or expanding their presence on platforms like TikTok could also attract a wider audience.

Bottom Line

For brands looking to partner with a reputable Thai news source, Matichon TV offers access to a large and engaged audience. For Matichon TV, focusing on boosting Shorts production and exploring more interactive content formats could unlock even greater growth and audience connection.