Overview

สํานักข่าวไทย TNAMCOT (MCOT) is a major Thai news outlet bringing the latest headlines and stories to a massive audience. Think of them as Thailand's go-to source for staying informed, covering everything from breaking news to cultural events. Their primary stomping ground is YouTube, where they have a commanding presence, but they also keep their followers updated on Instagram and TikTok. With over 7.3 million followers, they're a significant voice in the Thai media landscape, and their global ranking puts them in the top 99% of creators worldwide!

Performance At A Glance

MCOT is seeing consistent growth, adding followers at a rate of around 0.15% each month. While that might sound small, when you're already this big, it adds up fast! They're a top-performing channel in Thailand, ranking in the top 98% within the country. Their audience is also pretty engaged, with an average engagement rate of 1.87%, which means people are actually watching, liking, and commenting on their content. Their CreatorDB score is 45/100, indicating room for optimization to fully leverage their potential.

What They Create

MCOT creates a mix of news and entertainment, mostly in video format. They publish standard YouTube videos and Shorts, plus a smaller number of TikTok videos. Recent content includes short, sharp news updates like "ปิดศูนย์พิสูจน์อัตลักษณ์เหยื่อเครนถล่ม" (Closing the victim identification center for the crane collapse), which grabbed over 13,000 views. On the longer-form side, they've also been exploring travel and environmental topics, like their video "จากอุโมงค์สีชมพู สู่แหล่งท่องเที่ยวคาร์บอนต่ำลดฝุ่นพิษ" (From pink tunnel to low-carbon tourist attraction reducing toxic dust), which highlights eco-friendly tourism. They stand out by delivering important information in a digestible and engaging way.

Why They're Great & Where They Can Grow

MCOT excels at delivering timely news updates and covering a wide range of topics relevant to their Thai audience. Their established presence and large follower base give them significant reach. They're also doing well in diversifying their content with travel and lifestyle pieces. An exciting opportunity would be to experiment with more interactive content, like live Q&As with journalists or behind-the-scenes glimpses into their newsroom. Also, delving deeper into audience segmentation might allow them to tailor content for different demographics.

Bottom Line

For brands looking to partner with a reputable and widely recognized news source in Thailand, MCOT is a solid choice. For MCOT, focusing on boosting their CreatorDB score through more strategic content and engagement tactics could further amplify their reach and impact.