FRONTLINE PBS | Official

Overview

FRONTLINE PBS | Official is a powerhouse in the world of documentary filmmaking, bringing in-depth investigations and compelling storytelling to a massive audience. With a YouTube channel as their main stage, boasting over 3.3 million followers, they're dedicated to delivering hard-hitting news and political analysis. While their content ranks within the top 98% globally (#368,936), it's the depth and quality of their reporting that truly sets them apart. They offer viewers crucial insights into complex global issues, making them a vital source of information in today's world.

Performance At A Glance

FRONTLINE is seeing solid growth, expanding their reach by 0.65% in the last month and an impressive 3.45% over the past 90 days. Their global ranking places them in the top 98% of creators, and they hold a strong position within the USA and English-speaking creator landscape. What's really impressive is how engaged their audience is! Their average engagement rate sits at 1.26%, which is excellent considering the serious nature of their content. CreatorDB gives them a score of 70/100, reflecting their consistent quality and impact.

What They Create

FRONTLINE delivers impactful documentaries and interviews covering a wide range of topics under News & Politics. They primarily use YouTube videos, supplemented by a smaller presence on Instagram with posts and reels. Recently, they've released gripping content like "Trump's Power & the Rule of Law: Ty Cobb (interview)," which racked up over 286,000 views, and "Iraq’s Secret Sex Trade (full documentary)," which received over 150,000 views. What makes FRONTLINE’s content stand out is their commitment to thorough investigation and unbiased reporting, providing viewers with a nuanced understanding of critical issues.

Why They're Great & Where They Can Grow

FRONTLINE excels at delivering in-depth investigative journalism, securing high-profile interviews, and crafting compelling narratives around complex issues. They are also masters of long-form content on YouTube. A fantastic opportunity for them would be to create more short-form content, specifically tailored for platforms like YouTube Shorts and Instagram Reels, to draw in a younger audience and highlight key takeaways from their documentaries. Another exciting avenue could be interactive Q&A sessions with their journalists, giving viewers a chance to delve deeper into the topics they cover.

Bottom Line

FRONTLINE PBS is a fantastic partner for brands looking to align with credible and impactful journalism. For FRONTLINE, experimenting with shorter, more shareable content formats could significantly expand their reach. Exploring cross-platform collaborations with other news organizations or relevant creators could also introduce their quality journalism to new audiences.