UNTV News and Rescue

Overview

UNTV News and Rescue is more than just a news channel; it's a public service media organization dedicated to delivering timely information and, as their name suggests, rescue services. Reaching a massive audience of over 6.6 million followers primarily on YouTube, they provide a unique blend of current events, archival footage, and even weather updates, all delivered in English from the Philippines. While they're ranked among the top 98% of creators globally (at #394,427), it's their commitment to community service that truly sets them apart.

Performance At A Glance

UNTV News and Rescue are steadily growing their audience, with a 0.16% increase in followers over the last 30 days and a more significant 2.19% jump in the last 90 days. Their global ranking puts them in the top 98% of creators, and they hold a similar standing within the Philippines. Their fans are pretty engaged, with an average engagement rate of around 1.99%. CreatorDB gives them a score of 66/100, indicating solid performance but also room for improvement. This score suggests that while they have a strong foundation, optimizing their content strategy could lead to even greater reach and impact.

What They Create

UNTV News and Rescue offers a diverse range of content, primarily through YouTube videos and shorts, with a small presence on TikTok. They focus on news and politics, featuring current events, archival footage, weather updates, and local news stories. A recent video, "Vaping: How harmful is it to your health?", shows their ability to tackle relevant health topics and received a strong engagement rate of 11.48%. They also diversify their content with segments like "Gyeran-jjim or Korean steamed egg | Good Morning Kuya," showcasing their ability to incorporate lifestyle topics into their news programming. Their strength lies in providing informative and accessible news content, often with a focus on practical advice and community well-being.

Why They're Great & Where They Can Grow

UNTV News and Rescue are great at:

• Providing a public service: Their dedication to news and rescue sets them apart.
• Delivering informative content: They cover a wide range of topics in an accessible way.
• Maintaining a consistent presence: They regularly upload videos and shorts.

They could explore:

• Optimizing for Shorts: Experiment with trending sounds and challenges on YouTube Shorts and TikTok to reach a wider audience with shorter, punchier content.
• Boosting Engagement: Actively engage in the comments section and consider running polls or Q&A sessions to encourage interaction and build a stronger community.

Bottom Line

For brands looking to partner with a responsible and community-focused organization, UNTV News and Rescue offers a unique opportunity. For UNTV, focusing on optimizing content for short-form platforms and increasing audience engagement could significantly boost their reach and impact.