Rocks for the Spirit

Overview

Rocks for the Spirit is all about bringing the beauty and wonder of the natural world, especially crystals and minerals, to a massive audience on YouTube and Instagram. With a following of over 5.7 million, they've carved out a unique space by blending entertainment, education, and a touch of adventure. While ranking within the top percentage of creators globally (#55,894), they are a notable voice within the natural science and crafting community. They present engaging content that captivates viewers with the allure of Earth's treasures.

Performance At A Glance

While Rocks for the Spirit boasts a huge following, their growth has seen a slight dip recently, dropping by 0.08% in the last month. They're ranked impressively on a global scale and within the US, but there's always room to climb higher! Their fans are pretty engaged with their content, showing an average engagement rate of 3.76%. Their CreatorDB score of 81 out of 100 signals that they're a strong content creator with a solid foundation, but there's still potential to reach that top tier.

What They Create

Rocks for the Spirit dishes out a mix of content focusing on crystals, natural science, and travel adventures. They're primarily on YouTube, showcasing both longer videos and Shorts. On Instagram, they lean into posts and Reels. A recent popular Short, "Favorite Crystals we Sold in 2025💎✨," pulled in over 900,000 views, highlighting their knack for future-themed content. Their content stands out by combining informative crystal facts with engaging visuals and a sprinkle of fun, making learning about geology surprisingly addictive.

Why They're Great & Where They Can Grow

Rocks for the Spirit excels at visually appealing content, making natural science accessible and fun, and effectively using YouTube Shorts to reach a broad audience. A great area for growth would be to explore more collaborative content with other creators in related niches, like travel vloggers or other science educators. This could bring in new audiences and keep things fresh. They could also leverage their instagram for more in-depth crystal showcases, turning posts into mini-guides.

Bottom Line

For brands, Rocks for the Spirit offers a fantastic opportunity to connect with a large, engaged audience interested in nature, science, and unique products. For Rocks for the Spirit, focusing on boosting growth by experimenting with different types of content and collaborations could be the key to unlocking their full potential.