Pen Movies

Overview

Pen Movies is a powerhouse in the Indian film scene, bringing Bollywood magic to over 30 million followers across YouTube and Instagram. Primarily a YouTube channel, Pen Movies is your go-to spot for the latest movie trailers, full feature films, and behind-the-scenes glimpses into the world of Indian cinema. While their global and country rankings are still within the top 100%, their language ranking is impressively high at #66, showing their dominance within the Hindi-speaking audience. They're a major player in connecting audiences with the movies they love.

Performance At A Glance

Pen Movies has a massive following, but their growth has been steady, currently at 0.32% over the past month. While they boast a huge audience, their 7-day growth has been relatively flat. Their global rank is #73,552, and they rank #6,485 within India. Their fans are pretty engaged, with an average engagement rate of 0.87% across their content. Their CreatorDB score is 46 out of 100, suggesting there's still room to boost their overall online presence and engagement. With nearly 850,000 average views per video, Pen Movies clearly knows how to capture attention.

What They Create

Pen Movies is all about film! They primarily create movie trailers and share full feature films, categorized within Film & Animation and Entertainment. They've built a library of 645 YouTube videos and 45 YouTube Shorts, supplemented by a small presence of 2 posts on Instagram. One of their recent hits, "Sholay - The Final Cut," racked up over 3.5 million views, proving the enduring appeal of classic Bollywood. Another notable video, "Controll (2025) | Full Hindi Movie", gained over 1.5 million views, showcasing their ability to deliver engaging full-length content. The constant stream of high-quality film-related content is what keeps their audience hooked.

Why They're Great & Where They Can Grow

Pen Movies excels at delivering high-quality film content, leveraging popular movie titles, and tapping into the nostalgia of Bollywood classics. Their strengths lie in consistent content uploads, understanding their target audience (Hindi-speaking film lovers), and securing rights to distribute full movies. An exciting opportunity for them would be to create more behind-the-scenes content, featuring interviews with actors and directors. They could also explore creating short-form content specifically tailored for Instagram to further engage that audience.

Bottom Line

For brands looking to partner with a major player in the Indian film scene, Pen Movies offers unparalleled access to a massive, engaged audience. To level up their own game, Pen Movies could focus on diversifying their content formats and actively engaging with their community through interactive Q&A sessions or contests.