Yummy

Overview

Yummy is a seriously delicious YouTube channel packed with mouthwatering recipes and cooking tutorials! With a following of over 3.29 million, Yummy brings a touch of sweetness to the platform. While ranking within the top 100% of creators globally at #16,035, Yummy's focus on accessible and visually appealing food content makes them a favorite for home cooks looking for inspiration and step-by-step guidance. From decadent desserts to simple everyday meals, Yummy has something to satisfy every craving.

Performance At A Glance

While Yummy's audience is huge, their growth has remained steady recently. Even without rapid growth, they still maintain a strong position, ranking among the top creators in the US and for English-speaking channels. What's really impressive is how engaged their fans are! With an average engagement rate of 4.63%, Yummy's viewers aren't just watching; they're liking, commenting, and clearly connecting with the content. Their CreatorDB score of 85/100 confirms this, indicating a well-rounded and high-performing channel.

What They Create

Yummy is all about Howto & Style, specifically when it comes to all things food! Their channel is a treasure trove of cooking and baking tutorials, with a sprinkle of DIY projects thrown in for good measure. They primarily create longer-form YouTube videos, diving deep into recipes, though they've also experimented with YouTube Shorts. Looking at their recent content, the "Rice Pudding Dessert | Caramel Rice Dessert" video is a standout, boasting a high engagement rate of 7.60%. It looks absolutely delicious, and the promise of "Simple Ingredients, Amazing Taste!" is definitely a winning formula. Yummy's content stands out because it's approachable, visually appealing, and easy to follow, making even complex recipes seem achievable.

Why They're Great & Where They Can Grow

Yummy excels at creating clear, concise, and visually appealing recipe tutorials. Their consistent focus on accessible ingredients and step-by-step instructions makes cooking and baking less intimidating for viewers. The high engagement rates prove that they've built a loyal and responsive community. To boost growth, Yummy could explore collaborations with other food creators or experiment more with YouTube Shorts to reach a wider audience.

Bottom Line

Yummy is a fantastic channel for brands looking to partner with a creator who has a large, engaged audience interested in food and cooking. For Yummy themselves, focusing on promoting their content across other social media platforms could help drive more traffic to their YouTube channel and boost overall growth.