Coldside

Overview

Coldside is a verified YouTube and Instagram creator diving deep into the world of gaming, entertainment, and travel. With over 1.6 million followers, Coldside brings a mix of gaming content, especially focused on titles like Fortnite, to a dedicated audience. While their global ranking sits at #1,547,149, placing them in the top 90% of creators worldwide, Coldside's unique perspective helps them stand out in the crowded gaming space.

Performance At A Glance

Coldside's audience is substantial, but their growth has seen a slight dip recently, with a -0.62% decrease over the last month. Their global ranking puts them in the top 90% of all creators, and within the US, they're in the top 87%. However, their engagement rate is a solid 3.84%, showing their fans are super engaged with their content! Their CreatorDB score of 80/100 signals a strong overall performance, indicating quality content and consistent uploads, even amidst the slight growth slowdown.

What They Create

Coldside primarily focuses on gaming content, particularly Fortnite. They create a mix of YouTube videos and Shorts, with a few Instagram posts sprinkled in. Recent videos include deep dives into new Fortnite seasons, like "Fortnite Chapter 6 Season 4 All Bosses, Mythic Weapons, Medallions, Exotic Vault Locations Mythics" which racked up nearly 50,000 views. Another example is "Fortnite Chapter 6 Season 3 All Bosses, Mythic Weapons, Medallions, Lightsaber Location Star Wars" that had over 160,000 views. Coldside's content stands out due to its comprehensive coverage of Fortnite updates, boss locations, and mythic weapons, offering valuable information for players.

Why They're Great & Where They Can Grow

Coldside excels at providing detailed guides and updates for Fortnite, making them a go-to resource for players. They also have a knack for capitalizing on popular gaming trends. One opportunity for growth is to experiment with more interactive content, like live streams or Q&A sessions. Another potential avenue is to diversify content slightly, exploring other popular games or adding a unique personal touch to their videos.

Bottom Line

Coldside is a valuable partner for brands looking to reach a dedicated gaming audience, especially within the Fortnite community. For Coldside, focusing on consistent uploads, engaging with their audience directly, and exploring new content formats could help reignite growth and further solidify their position in the gaming space.