Overview

Meet Emma Marie, a lifestyle and comedy creator making waves (and reels!) across YouTube and Instagram. With a dedicated following of over 2.2 million, Emma connects with her audience through relatable vlogs, shopping hauls, and glimpses into her daily life as a young woman navigating life and relationships. While ranking within the top 99% of creators globally (at #196,417), Emma's authentic personality shines through, making her content feel like a chat with a close friend.

Performance At A Glance

Emma's audience is massive, but lately, her growth has slowed down a bit, showing a slight dip of -0.15% in the last 30 days. Globally and within the US, she ranks in the top 99% of all creators, meaning she's got serious reach! Her fans are pretty engaged too, with an average engagement rate of 3.43% – that's a solid connection! Her CreatorDB score is 53/100, suggesting there's room to optimize her content strategy and boost her overall performance.

What They Create

Emma's content is a mix of relatable and entertaining. On YouTube, she primarily posts vlogs, sharing everything from chill days at home with closet cleanouts and movie nights to exciting weekend trips to places like San Diego. She also creates "Hobby Diaries" exploring new interests like reading. Over on Instagram, she shares shorter, more visually driven content like posts and reels, often focusing on lifestyle and comedic moments. One of her recent top performers, "WHAT I GOT FOR CHRISTMAS 2025", shows she knows how to tap into the holiday excitement, racking up over 94,000 views. Her content stands out because it feels genuine and personal – like you're hanging out with a friend.

Why They're Great & Where They Can Grow

Emma excels at creating relatable, personality-driven content that resonates with her audience. Her vlogs feel authentic, and her engagement rates show she's building genuine connections. She's also great at tapping into trending topics, as seen with her Christmas haul video. To further boost her growth, Emma could explore more collaborations with other creators in the lifestyle and comedy space. Experimenting with different short-form video formats on both YouTube and Instagram could also help increase visibility and attract new followers.

Bottom Line

For brands, Emma Marie offers a fantastic opportunity to connect with a large and engaged audience through authentic and relatable content. For Emma, focusing on consistent content creation and exploring new formats can further solidify her position and reignite growth.