THE STANDARD PODCAST

Overview

THE STANDARD PODCAST is a heavyweight in Thai-language content creation, delivering a smart and engaging mix of news, politics, and educational insights. Think of them as your go-to source for understanding Thailand and the world, all while keeping things interesting. With a massive following of over 2.2 million across YouTube, Instagram, and TikTok, they primarily dominate on YouTube, where they delve into complex topics with clarity and style. While their global ranking sits at #1,044,895, their influence is undeniable within Thailand and the Thai-speaking community.

Performance At A Glance

THE STANDARD PODCAST boasts a substantial audience that's steadily growing. They're currently experiencing a 0.07% monthly growth rate, showing consistent expansion. Their audience is incredibly engaged, with an average engagement rate of 3.02% – meaning their fans are actively liking, commenting, and sharing their content. Their CreatorDB score of 96/100 is a testament to their overall quality and consistency! This high score signals that they're doing almost everything right in terms of content strategy, engagement, and platform optimization. They rank in the top 89% of creators in Thailand.

What They Create

THE STANDARD PODCAST delivers a diverse range of content, primarily through YouTube videos and Shorts. They cover everything from Thai politics and history ("การเมืองไทย 101: กำเนิดคณะราษฎร ชนวนปฏิวัติ 2475 (Part1/3) | 8 Minute History EP.384" - which garnered over 51,000 views) to health and wellness ("ยิ่งแก่ ยิ่งย่อยโปรตีนในนมไม่ได้ กินอะไรแทนดี? | Top to Toe EP.178"). The recent political discussion, "คุยการเมืองเข้มๆ ความรักและประชาชนอยู่ตรงไหนในการเลือกตั้ง | Open Relationship EP.160" shows they aren't afraid to tackle tough topics. Their content stands out because it's informative, well-produced, and covers a wide range of relevant topics, making them a valuable source of information for their audience.

Why They're Great & Where They Can Grow

THE STANDARD PODCAST excels at creating in-depth, informative content that resonates with a large audience. Their ability to tackle complex topics in an accessible way is a major strength. Their consistency in posting engaging content also contributes to their high CreatorDB score. To further expand their reach, they could explore collaborations with other prominent Thai creators or expand into more visually-driven content formats like documentaries or explainer animations.

Bottom Line

For brands looking to connect with an engaged Thai audience, THE STANDARD PODCAST is a fantastic partner. Creators, consider experimenting with more interactive content formats like Q&As or live streams to further boost engagement.