Club América

Overview

Club América, Las Águilas, isn't just a sports team; they're a cultural institution in Mexico. With a massive following of over 13.5 million fans, primarily on Instagram, they bring the passion and excitement of Mexican football to the digital world. Ranking within the top 99% of creators in Mexico and the Spanish-speaking world, Club América offers a unique blend of on-field action and behind-the-scenes glimpses that resonate deeply with their loyal fanbase.

Performance At A Glance

Club América boasts a huge audience, but their growth has been a bit up and down recently. While they saw a slight bump of 0.05% over the last 30 days, they experienced a slight dip in the last week and over the last 90 days. Globally, they rank among the top 100% of creators, holding the #114,051 spot, and they're in the top 99% within Mexico at #3,349. Their fans are super engaged with their content, showing an average engagement rate of 5.01%, which is pretty impressive! Their CreatorDB score is a solid 86/100, showing they're doing a lot right.

What They Create

Club América serves up a mix of content to keep their fans cheering. They post everything from full-length YouTube videos and snappy YouTube Shorts to Instagram posts and Reels, even dipping their toes into TikTok. You'll find game highlights, player interviews, and behind-the-scenes looks at training. A recent YouTube video "Día 1 | Pretemporada rumbo al CL26 Doble sesión| Exámenes y pruebas físicas en el Nido" gave fans an inside look at the team's pre-season preparations, racking up over 52,000 views. They also keep fans pumped with highlight reels, like "Los goles que nos dio el 10 en este AP25 😮‍💨👌" which performed well as a short. Their content stands out because it's authentic, raw, and gives fans a real connection to their favorite team.

Why They're Great & Where They Can Grow

Club América excels at leveraging their existing brand recognition and the inherent passion surrounding football. They’re great at providing behind-the-scenes access and creating highlight packages that relive the excitement of the game. They also do well at creating content that celebrates their players. An exciting opportunity for them would be to lean more into interactive content, like polls or Q&As with players, to boost engagement. They could also explore more targeted content for different platforms, maximizing each one's unique strengths.

Bottom Line

For brands looking to tap into the passion of Mexican football, Club América is a winning partner. For Club América, focusing on consistent growth strategies and platform-specific content could take their already impressive digital presence to the next level.