Auto Buyers Guide | Alex on Autos

Overview

Alex on Autos, or Auto Buyers Guide, is your go-to source for in-depth, no-nonsense car reviews. Alex dives deep into the details, giving you the inside scoop on everything from the latest automotive technology to the pros and cons of specific models. With over a million followers on YouTube, Alex has carved out a significant space in the automotive review world. While ranking within the top 91% globally at #1,453,169, Alex's clear and informative style resonates with car enthusiasts and everyday drivers alike.

Performance At A Glance

While Alex has built a substantial following, growth has plateaued recently, showing a near 0% increase over the past few months. Ranking in the top 89% in both the US and for English-speaking channels (#218,323 and #610,739 respectively), there's still room to climb. The good news? Alex's fans are super engaged, with an average engagement rate of 2.53%. That means people aren't just watching, they're liking, commenting, and sharing. Their CreatorDB score of 84/100 signals strong content quality and audience connection.

What They Create

Alex's content revolves around honest and thorough car reviews. You'll find everything from full-length video reviews and test drives to shorter YouTube Shorts offering quick takes on specific features. He covers a range of vehicles, from consumer cars and trucks to explorations of automotive technology. A recent video review of the "2026 Dodge Charger Daytona" generated a great engagement rate of 6.09%, sparking discussion on whether it meets Hellcat fan expectations. Another video, "Honda Base Station: A New Towable Travel Trailer" attracted over 23,000 views, indicating interest in Alex's coverage extends beyond just cars.

Why They're Great & Where They Can Grow

Alex excels at providing detailed, technical reviews that cut through the marketing hype. His honest approach and focus on consumer needs are major strengths. He's also great at covering a variety of vehicle types. To boost growth, Alex could explore collaborations with other automotive channels, or create content tailored to specific trending car topics. Experimenting with more interactive content like Q&As or live streams could also deepen audience engagement.

Bottom Line

For brands, Alex on Autos offers a valuable opportunity to reach a highly engaged audience of car buyers. For Alex, focusing on trending topics and exploring new content formats could be the key to reigniting growth and further cementing his position as a leading voice in the automotive review space.