Restoration 2R

Overview

Restoration 2R is a master of bringing old, broken, and often incredibly dirty items back to life on YouTube. With a dedicated following of over 1.6 million subscribers, they transform forgotten relics into working treasures, captivating viewers with their meticulous restoration process. From electronics to mini bikes, Restoration 2R's content is a blend of satisfying transformations and technical expertise, earning them a place among the top 99% of YouTubers globally. Their channel is a haven for anyone who appreciates the art of repair and the joy of seeing something old made new again.

Performance At A Glance

Restoration 2R boasts a substantial audience of 1.66 million subscribers on YouTube. While their growth has plateaued recently with a slight decline of -0.60% over the last 90 days, their overall reach remains impressive. They’re ranked among the top 99% of YouTubers worldwide, holding a global rank of #39,491 and a US rank of #8,455. Their fans are quite engaged, with an average engagement rate of 1.75% across their videos. This solid performance is reflected in their CreatorDB score of 84/100, indicating a strong and well-maintained channel.

What They Create

Restoration 2R's channel is all about breathing new life into discarded objects. They primarily create YouTube videos showcasing the restoration process of various items, ranging from vintage electronics to mechanical devices. Recent uploads include the "Reviving a Mud-Covered PS2 Slim: A Journey of Restoration," which garnered over 83,000 views, showcasing the satisfying transformation of a seemingly ruined console. Another example is "Impossible Restoration: Can This Mud-Encased Scope Be Saved" which had over 25,000 views. What makes Restoration 2R’s content stand out is the combination of technical skill, patience, and the sheer visual satisfaction of seeing something completely transformed. The before-and-after shots are truly remarkable!

Why They're Great & Where They Can Grow

Restoration 2R excels at: (1) showcasing detailed and satisfying restoration processes, (2) choosing interesting and varied items to restore, and (3) creating a sense of wonder and accomplishment for the viewer. An exciting opportunity could be to explore shorter-form content like YouTube Shorts to highlight quick fixes or satisfying snippets of the restoration process. Collaborating with other restoration channels could also introduce their work to a wider audience.

Bottom Line

For brands in the tool, cleaning supply, or electronics industries, Restoration 2R offers a unique partnership opportunity to showcase product effectiveness. For Restoration 2R, focusing on diversifying content formats and exploring collaborations could reignite growth and expand their audience even further.