JOON

Overview

Meet JOON, a multi-platform creator with a knack for blending how-to's, entertainment, and a dash of public figure presence! While JOON is active on Instagram and TikTok, their heart (and the bulk of their content) lives on YouTube. With over 11.5 million followers, JOON’s reach is impressive, placing them in the top 99% of creators globally and within the US. They’re carving out a space for themselves with a unique blend of DIY projects, relatable vlogs, and laugh-out-loud social media comedy.

Performance At A Glance

JOON’s audience is HUGE, but recently, they've seen a slight dip in growth. While their 90-day growth shows a positive trend of 0.32%, the last month and week have seen a slight decrease of -0.12% and -0.01% respectively. Don’t let that fool you, though! They still rank in the top 99% globally and within the US, showing their established presence. Their fans are super engaged with their content, boasting an average engagement rate of 4.25%, and racking up an average of 61,768 views per piece. Their CreatorDB score of 68/100 indicates solid overall performance, with room to grow!

What They Create

JOON creates a delightful mix of content across various platforms. On YouTube, you'll find a library of 73 longer-form videos alongside a treasure trove of 707 YouTube Shorts! Their Instagram presence includes a smaller collection of posts and Reels, while TikTok hosts 32 videos. JOON's content spans categories like Howto & Style, Entertainment, and Public Figure, covering topics from DIY crafts and vlogs to social media comedy. A recent short, "Who Made a Balloon Out of GLASS?! 🤯🎈," shows off their ability to create visually stunning and mind-blowing content, while "This Coconut Has Opinions 🥥🤣 #funny" highlights their comedic timing and relatable humor. What makes JOON stand out is their ability to blend practical skills with comedic flair, creating content that's both informative and entertaining.

Why They're Great & Where They Can Grow

JOON excels at creating engaging short-form content, particularly on YouTube Shorts. Their ability to tap into trending topics and add their own unique twist is a major strength. Their high engagement rate shows they know how to connect with their audience. An exciting opportunity for JOON would be to explore collaborations with other creators in similar niches. Expanding their presence on Instagram with more consistent Reels could also attract a wider audience.

Bottom Line

For brands, JOON offers access to a massive and engaged audience, particularly interested in DIY, lifestyle, and comedic content. For JOON, focusing on consistent content creation across all platforms and exploring collaborations could be key to reigniting growth and further solidifying their position as a top creator.