Yaqeen Institute

Overview

Yaqeen Institute is a leading voice in contemporary Islamic thought, offering insightful content on spirituality, theology, and social issues. With a strong focus on education and accessibility, Yaqeen Institute reaches a massive audience of over 3 million followers across YouTube, Instagram, and TikTok. Their YouTube channel is their primary platform, serving as a hub for lectures, discussions, and short-form content. While their global ranking places them in the top 5% of creators at #879,732, their impact extends far beyond mere numbers, shaping conversations and providing valuable perspectives on faith and its role in the modern world.

Performance At A Glance

Yaqeen Institute is on a solid growth trajectory, expanding their reach by 0.70% in the last 30 days alone. They're consistently adding new followers, demonstrating a steady and engaged audience. Their global ranking puts them in the top 5% of all creators, and their language ranking is also strong, placing them among the top English-speaking content providers. What's really impressive is their engagement rate of 7.45%. This means their fans are super engaged with the content, liking, commenting, and sharing at a high rate. Their CreatorDB score of 74/100 reflects their overall strong performance and potential for further growth.

What They Create

Yaqeen Institute crafts content centered around education and Islamic teachings. You'll find everything from in-depth lectures and thought-provoking discussions to shorter, easily digestible videos and posts. They utilize a mix of formats, including YouTube videos and Shorts, Instagram posts and Reels, and even TikTok videos. Recent content like "A Crusader Plot Against the Prophet ﷺ | The Salahuddin Generation | Ep. 7 | Dr. Hassan Elwan" dives into historical narratives, while "Training Your Nafs in Sha'ban | LATEST Khutbah by Dr. Omar Suleiman" offers timely spiritual guidance. What makes their content stand out is its intellectual rigor combined with accessibility, making complex topics understandable for a wide audience.

Why They're Great & Where They Can Grow

Yaqeen Institute truly excels at delivering high-quality educational content, fostering a deeply engaged community, and adapting their message across various platforms. A great opportunity for them would be to expand their presence on TikTok, leveraging the platform's reach to engage with younger audiences. They could also explore collaborations with other prominent figures in Islamic thought to further broaden their reach and impact.

Bottom Line

Yaqeen Institute offers a valuable platform for brands seeking to connect with a thoughtful and engaged Muslim audience. For Yaqeen Institute themselves, focusing on consistent content creation on all platforms and exploring more collaborative efforts could significantly amplify their already impressive reach.