Sonotek

Overview

Sonotek is a major player in the Indian music scene, a verified force on YouTube and Instagram, bringing the vibrant sounds of Haryanvi music and Bollywood beats to over 20.8 million followers. As a record label and entertainment hub, Sonotek isn't just creating music; they're curating a cultural experience. While ranked in the top 93% globally, their deep connection to the Hindi-speaking audience truly sets them apart, holding a strong position as a key voice in their language category.

Performance At A Glance

Sonotek has a HUGE following of over 20.8 million people! While their follower count hasn't jumped much recently, showing a 0.48% growth over the last 90 days, that's still impressive for such a large audience. Globally, they're in the top 93% of creators, and even higher within India, ranking in the top 92%. Their fans are pretty engaged, too, with an average engagement rate of 2.93% across their content. CreatorDB gives them a solid 72/100, which means they're doing a lot right!

What They Create

Sonotek is all about music! They primarily produce music videos, offering a mix of Bollywood tunes and Haryanvi songs. They've got a massive library of 689 YouTube videos, plus a sprinkling of YouTube Shorts and Instagram Reels to keep things fresh. Looking at recent uploads, "Delhi Haryana Route (Official Video)" is a standout, racking up over 646,000 views and 15,000 likes. These videos often feature catchy melodies and vibrant visuals, making them instantly appealing to their target audience. Sonotek clearly knows what their audience wants and delivers consistently.

Why They're Great & Where They Can Grow

Sonotek is fantastic at tapping into the regional music scene, particularly Haryanvi music, and delivering high-quality music videos. They also excel at consistent content production, keeping their audience constantly entertained. An exciting opportunity for them could be to experiment more with interactive content on Instagram, like Q&As or behind-the-scenes glimpses. Also, focusing on short-form video (Reels & Shorts) can help them reach a wider audience.

Bottom Line

For brands looking to connect with a massive Hindi-speaking audience, Sonotek is a prime partner. For Sonotek, focusing on increasing engagement with their audience through more interactive content and optimizing their SEO for trending Haryanvi and Bollywood keywords could give them an even bigger boost.