The LaBrant Fam

Overview

The LaBrant Fam, a verified name in the family vlogging scene, invites millions into their daily lives through engaging content on YouTube and Instagram. With a massive following of nearly 20 million, they showcase the ups and downs of parenting, family fun, and relatable moments. While they stand tall with a global rank of #7,663, their true strength lies in the genuine connection they forge with viewers, making them a go-to for family-friendly entertainment.

Performance At A Glance

While The LaBrant Fam boasts a huge audience, their growth has slowed down slightly recently, experiencing a minor decrease of -0.01% over the past week, month, and -0.15% over the last 90 days. They still hold impressive rankings worldwide and within the USA, proving their established presence. Their fans are quite engaged, with an average engagement rate of 2.24%. Their CreatorDB score of 89 out of 100 shows they're doing a lot right! This score indicates they're a strong, well-performing channel with a solid content strategy.

What They Create

The LaBrant Fam primarily creates videos, shorts, and Instagram posts/reels centered around family life. You'll find everything from comedic skits and carpool karaoke to emotional milestones and everyday adventures. One of their recent shorts, "Do you think we should have a 6th???😅," racked up over 8 million views, showcasing their knack for sparking conversations and capturing attention. Another popular short, "LaBrant Fam carpool karaoke😂🎤" brings in over 3 million views, highlighting their light-hearted and entertaining approach. What makes their content stand out is the raw honesty and relatable family dynamics they share.

Why They're Great & Where They Can Grow

The LaBrant Fam excels at creating authentic content that resonates with families. Their consistency in posting and their ability to capture both the fun and the heartfelt moments of family life are definite strengths. They're also great at tapping into trending topics and challenges. An exciting opportunity for them would be to explore more collaborative content with other family vloggers or even branch out into longer-form storytelling through mini-documentaries or web series.

Bottom Line

For brands looking for a trusted voice in the family space, The LaBrant Fam is a solid choice. To level up their own game, the LaBrant Fam could consider diversifying their content formats a bit more (perhaps longer-form videos or interactive Q&As) to re-ignite growth and keep their content fresh.