Mom and Kids Creativity

Overview

"Mom and Kids Creativity" is a vibrant YouTube channel and Instagram account bursting with DIY magic, turning everyday objects into delightful crafts. With over 5.2 million followers, they've built a dedicated community around fun, educational, and accessible projects that kids and parents can enjoy together. While their global ranking is a respectable #1,112,373, it's clear their engaging content has struck a chord, particularly within India, where they rank #71,993. They're all about sparking imagination and making creativity a family affair!

Performance At A Glance

This creator is seriously on the rise! "Mom and Kids Creativity" is experiencing a fantastic growth spurt, with a 3.57% increase in followers just in the last month and a whopping 66.34% growth over the last 90 days. Their fans are pretty engaged, with an average engagement rate of 0.63% across their content. Their CreatorDB score of 77/100 shows they’re doing a solid job creating popular content. This score reflects their overall performance, taking into account things like engagement, growth, and consistency.

What They Create

"Mom and Kids Creativity" specializes in crafting content that inspires creativity. They primarily focus on DIY projects, tutorials, and fun art and craft ideas, perfect for keeping kids entertained and learning. They're active on both YouTube, with longer videos, and YouTube Shorts, where they pack quick bursts of inspiration. On Instagram, they share engaging posts and reels. A great example of their success is their "Easy diy with Balloon" short, which exploded with over 10 million views and 71,000 likes! They’re masters at taking simple ideas and turning them into viral sensations. Their content stands out because it's easy to follow, uses readily available materials, and caters perfectly to families looking for creative activities.

Why They're Great & Where They Can Grow

"Mom and Kids Creativity" shines at creating accessible and engaging DIY content for kids. They are excellent at tapping into trending themes like the Lohri festival, creating content that resonates with their audience. Their consistent use of shorts keeps their content discoverable. An exciting opportunity for them would be to explore collaborations with educational toy brands or expand into longer-form content that delves deeper into specific crafting techniques.

Bottom Line

For brands targeting families and children, "Mom and Kids Creativity" offers a fantastic opportunity to connect with a large, engaged audience. For the creator themselves, focusing on SEO-optimizing their video titles and descriptions with more specific keywords could further boost their visibility and reach an even wider audience.