Báo Tuổi Trẻ

Overview

Báo Tuổi Trẻ is a major Vietnamese news outlet bringing the latest headlines and stories to over 3.14 million subscribers on YouTube. Think of them as your go-to source for staying updated on current events, all delivered in Vietnamese. While their content primarily focuses on serious news and politics, they sometimes dip their toes into lighter fare like prank-related comedy and challenges, making their channel a diverse mix of information and entertainment. Báo Tuổi Trẻ ranks impressively at #17,098 globally and #249 within Vietnam, showing a strong presence in the online news landscape.

Performance At A Glance

While Báo Tuổi Trẻ boasts a huge following of over 3 million, their growth has been relatively stable recently, showing a slight increase of 1.29% over the last 90 days. They're holding their own in the rankings, sitting comfortably within the top percentage globally, in Vietnam, and among Vietnamese-language channels. Their fans are pretty engaged, with an average engagement rate of 0.65% across their content. CreatorDB gives them a score of 54/100, which suggests there's room to boost their overall impact and engagement.

What They Create

Báo Tuổi Trẻ churns out a steady stream of news and political content, primarily through traditional YouTube videos (671 of them!). They've also experimented with shorter-form content, posting 28 YouTube Shorts. Recently, a video about a man in U Minh Ha earning 2 billion VND per year from non-shrimp farming grabbed significant attention, racking up over 3,300 views and a solid engagement rate. Their content is a mix of hard-hitting news and lighter, human-interest stories, offering a well-rounded perspective on Vietnamese current events.

Why They're Great & Where They Can Grow

Báo Tuổi Trẻ excels at delivering timely news updates and covering a wide range of topics relevant to their Vietnamese audience. Their strong subscriber base is a testament to their established presence and credibility. To further enhance their channel, they could explore more interactive content formats like Q&As or live streams to foster deeper connections with their viewers. Experimenting more with YouTube Shorts to deliver quick news bites could also attract a younger demographic.

Bottom Line

For brands looking to reach a large Vietnamese audience interested in news and current events, Báo Tuổi Trẻ offers a valuable partnership opportunity. For Báo Tuổi Trẻ, focusing on increasing engagement through interactive content and diversifying their short-form content strategy could significantly boost their channel's growth and impact.