Ed Sheeran

Overview

Ed Sheeran, the globally renowned singer-songwriter, isn't just dominating the music charts; he's also making waves online! While primarily known for his incredible music career, Ed has carved out a significant presence on Instagram, where he boasts a massive following of over 56 million fans. Although ranked #14,258 globally and #9 in the UK, Ed's influence extends far beyond just music, as he dabbles in vlogs, comedy sketches, and challenges, proving he's more than just a musician - he's an all-around entertainer!

Performance At A Glance

Ed's Instagram is a powerhouse, but his follower growth has seen a slight dip recently, with a -0.21% decrease over the past month. While this isn't cause for alarm, it's something to keep an eye on. His ranking is top-tier in both the world and in the UK. Despite the decrease in growth, his fans are still pretty engaged, with an average engagement rate of 1.40%. This means that for every post, a good chunk of his followers are liking, commenting, and sharing. CreatorDB gives him a score of 44/100, suggesting there's room for improvement in optimizing his content strategy.

What They Create

Ed's YouTube channel is packed with 461 videos and 15 shorts, while his Instagram features 15 posts and 11 Reels. He's not just posting music videos! He dives into vlogs covering universal topics. Take, for example, his recent video "I'm a Pilot Now," where he explores new hobbies. While it's had 130,111 views and a solid 3.80% engagement rate, his shorts are where he's really seeing viral success. "Airsoft Gun Game! - Pt. 2" has racked up a whopping 6,271,800 views with a 1.92% engagement rate. Ed's content stands out because it shows a fun, relatable side of a global superstar, making him feel more like a friend than a celebrity.

Why They're Great & Where They Can Grow

Ed's strengths lie in his authenticity, relatability, and willingness to experiment with different content formats. He's great at blending his superstar status with down-to-earth content, making him incredibly appealing to a wide audience. To boost his online presence further, Ed could explore more collaborative content with other creators, leveraging their audiences to reach new fans. He could also consider implementing more consistent posting schedules to maintain momentum and follower growth.

Bottom Line

For brands, Ed Sheeran offers a unique opportunity to partner with a globally recognized name who also has a surprisingly relatable online presence. For Ed, focusing on more collaborative content and consistent posting could be the key to unlocking even greater engagement and growth on his platforms.