Mridul Sharma

Overview

Mridul Sharma is a vibrant lifestyle and beauty creator captivating over 1.2 million followers across YouTube and Instagram. This verified Indian influencer, who creates content primarily in English, is making waves with a blend of relatable vlogs, helpful tutorials, and engaging short-form content. Her global reach places her in the top 2% of creators worldwide, with a strong presence in India as well. Mridul's content resonates with viewers seeking accessible beauty tips, lifestyle inspiration, and a peek into her daily adventures.

Performance At A Glance

Mridul's audience is steadily growing! Over the past month, she's seen a growth rate of 0.85%, and a solid 4.27% jump in the last 90 days. Her current global ranking puts her in the top 2% of creators, and she's in the top 5% within India, showing a strong local connection. Her fans are super engaged with her content, with an impressive average engagement rate of 5.90%. CreatorDB gives her an 89/100, which means she's doing a fantastic job creating content that resonates with her audience and performs well.

What They Create

Mridul creates a diverse range of content, from longer YouTube videos to quick and captivating YouTube Shorts and Instagram Reels. She dives into "How-to & Style" topics like makeup, beauty, and shopping, but also shares vlogs, tutorials, and even family travel content. Recent hits include a viral "SNACKS BOX PREP" short that racked up over 1.5 million views, showcasing her knack for creating engaging and practical recipe content. Another standout is her "ITNI THAND THI BANARAS ME" short, which combines travel, makeup, and relatable winter vibes, proving her ability to weave together different themes effectively. Her content stands out by being genuine, practical, and visually appealing.

Why They're Great & Where They Can Grow

Mridul excels at creating relatable and engaging short-form content, particularly around lifestyle and beauty. Her high engagement rate proves that her audience connects with her personality and the value she provides. She also has a knack for incorporating trending sounds and formats into her Shorts, maximizing their reach.

An exciting opportunity could be exploring more collaborative content with other creators in the beauty or lifestyle space, which could introduce her to new audiences. She could also experiment with longer-form tutorials diving deeper into specific makeup techniques or styling tips to leverage her expertise.

Bottom Line

Mridul Sharma is a fantastic creator with a dedicated and engaged audience, making her an attractive partner for brands in the beauty, lifestyle, and food categories. To level up, she could focus on optimizing her SEO strategy for longer-form content and continue to experiment with different content formats to keep her audience engaged.