OneHowto

Overview

OneHowto is your go-to YouTube channel for all things "how-to"! With a massive following of over 2.8 million subscribers, they're a major player in the tutorial space. Think of them as the friendly expert in your pocket, ready to guide you through everything from nailing a new dance move to mastering a tricky MMA choke. While ranked #19,672 globally, their strength lies in their broad appeal and helpful content, making them a valuable resource for a diverse audience seeking practical skills and knowledge.

Performance At A Glance

OneHowto boasts a substantial audience and, while their growth is steady, there's room to accelerate! They're growing at a rate of 0.35% per month. Their global ranking places them in the top percentiles, but there's definitely potential to climb higher. Their average engagement rate sits at a solid 0.67%, indicating their fans are pretty engaged with their content. Their CreatorDB score is 60/100, suggesting they're doing well but have opportunities to optimize their content strategy further.

What They Create

OneHowto creates a diverse range of video tutorials covering everything from sports and fitness to entertainment and education. They primarily use long-form YouTube videos, with a few Shorts sprinkled in. Looking at recent content, their "How to IMPROVE Figure SKATING" video is a standout, garnering a higher engagement rate than average. Their strength lies in offering practical, step-by-step instructions on a wide variety of topics, making learning accessible and engaging for their audience.

Why They're Great & Where They Can Grow

OneHowto excels at providing clear, concise, and accessible tutorials on a diverse range of subjects. Their large subscriber base demonstrates their broad appeal. They also do a great job of tapping into trending topics, like fitness and dance. One exciting opportunity for OneHowto would be to create more interactive content, like live Q&A sessions or challenges, to further boost engagement. Also, focusing on fewer categories and creating a content calendar to better target each category could help improve their ranking and engagement.

Bottom Line

For brands, OneHowto offers a fantastic opportunity to reach a large and engaged audience interested in self-improvement and learning new skills. For OneHowto, focusing on niche topics and creating more interactive content could be the key to unlocking even greater growth and impact.