DSL English

Overview

DSL English is making waves by bringing English language education to a massive audience, especially in Nigeria! With a whopping 17.2 million followers across YouTube and Instagram, they're a real force in online learning. Focusing primarily on YouTube, DSL English demystifies the English language with lessons and tips delivered in Hindi. Currently ranked #10,324 globally, and #37 in Nigeria, they're reaching learners all over the world with accessible and engaging content.

Performance At A Glance

DSL English has a huge following, but their growth has been relatively slow recently. Although a 0.32% growth in the last 90 days is positive, the past week has seen a slight dip (-0.02%). Still, their global rank is impressive, and they're a major player in Nigeria and among Hindi-speaking audiences learning English. Their fans are pretty engaged, too! An average engagement rate of 2.01% shows people are interacting with their content. DSL English has a CreatorDB score of 55/100, suggesting there's definitely room to optimize and improve their overall strategy.

What They Create

DSL English creates educational content focused on making English learning easy and accessible. They primarily use YouTube videos and Shorts to deliver lessons, grammar tips, and daily use sentences. They also have a small presence on Instagram with posts and Reels. One of their recent Shorts, "सीख लो English को आसान करने के ये 21 Words | लिखना, बोलना हो जायेगा आसान" (Learn these 21 Words to make English easy! Writing, speaking will become easy), performed well with a 3.93% engagement rate. Another solid performer was their longer video "English सीखने का यह Best तरीका है | Best Trick by Dharmendra Sir | English Grammar" (This is the Best Way to Learn English | Best Trick by Dharmendra Sir | English Grammar) with an even higher engagement rate of 9.76%. Their content stands out because it's practical, relevant, and delivered in a relatable way using Hindi, which resonates strongly with their target audience.

Why They're Great & Where They Can Grow

DSL English excels at simplifying complex English concepts and making them understandable for Hindi speakers. Their use of relatable examples and clear explanations is a major strength. They're also doing a great job leveraging YouTube Shorts for quick, engaging lessons.

An exciting opportunity would be to explore collaborations with other educational creators or influencers in related fields. They could also consider diversifying their content formats further, perhaps adding interactive quizzes or live Q&A sessions to boost engagement.

Bottom Line

For brands looking to reach a massive, engaged audience of English learners in Nigeria and beyond, DSL English is a fantastic partner. For DSL English, focusing on consistent growth strategies and experimenting with new content formats could unlock even greater potential.